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Compared with traditional automobile enterprises, Tesla, as a newly established start-up company, has always given people a "stand-alone" mode of operation, which makes Tesla synonymous with "innovation and revolution". It is precisely so that Tesla, whose profits and stock prices have soared, even the president does not have an independent office, or even stands up.

Recently, in an interview with Zhu Xiaotong, president of Tesla Greater China, some media found that as the president of an automobile company, he did not have an independent closed office, but the office area was in the open office area of the workshop and shared with other colleagues. The office area is located next to the production line of Model Y.

It is worth noting that a photo taken by Zhu Xiaotong while he was working shows that everyone is standing up to work. Judging from these circumstances, as a multinational car company, Tesla's executive office really has a large gap compared with other traditional car companies.

According to Zhu Xiaotong, this is also because, as an innovative start-up company, Tesla's corporate culture is mainly based on efficiency and pragmatism, and does not have to spend too much time and cost on formalism. This can not only strengthen the communication between employees and help to break the concept of hierarchy, but also create a fair and positive office work atmosphere where we can see each other's work status. At the same time, Zhu Xiaotong also mentioned that compared with traditional car companies, Tesla does not have a kind of management-like "service".

Data show that Tesla has been nearly 18 years since its establishment in 2003, but for other century-old multinational car companies, this can only be regarded as a start-up. The company only released its first model in 2008, but it didn't start the delivery of its first model, the Modle S, until 2012, and sales have been growing ever since.

Although Tesla's sales have been rising, the company has been at a loss. Since Tesla put into production and built a factory in Shanghai, Tesla has made it easier for the Chinese market to bind together deeply. Thanks to Tesla's realization and sales of domestic Model 3 at the end of 2019, the company's sales soared, with delivery reaching a new high of nearly 500000 vehicles in 2020, which means that the Chinese market has a very important position for Tesla. At the same time, it also makes the Tesla brand the top seller of high-end electric cars in China every month.

According to the latest financial report released by Tesla, the company made profits for six consecutive quarters and reached a single-quarter high in the fourth quarter, with total revenue of $10.744 billion, up 22 per cent from the previous month and 46 per cent year-on-year. For the whole year of 2020, Tesla's cumulative revenue reached 31.536 billion US dollars and net profit reached 721 million US dollars. This is also the first time that Tesla has made a profit for the whole year.

Obviously, it is such a new power car company with rising sales, stock prices and profits that is realized only through product strength, and even in order to reduce costs, Tesla disbanded the public relations department in North America. Musk's Twitter may become the only official information channel. It may be said that this simple form of work can also be regarded as Tesla to reduce costs, but to be able to achieve historical breakthroughs again and again undoubtedly depends on the product strength of Tesla.

Indeed, Tesla is a maverick auto startup that dares to subvert the traditional car marketing model and inspires the world with "alternative" thinking, which other traditional car companies do not dare to copy.

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