AutoBeta(AutoBeta.net)03/03 Report--

With the continuous improvement of the consumption level of the Chinese people, there are more and more car choices. In order to achieve a more comprehensive consumer demand for cars, Great Wall launched a new model, officially named "Freedom Gun" RV, with a pre-sale price of 31.88-358800 yuan.

It is understood that the new car "Freedom Gun" is built by the new series of Great Wall guns under Great Wall Motors, and the new car is upgraded by passenger gun pick-up trucks, and the rear row of the original model is converted into an RV design. Built-in is equipped with sofa, double bed, 24-inch TV, 660L super-large volume through baggage compartment, independent kitchen, storage stove, expandable small table and other intelligent comfort configuration.

Interior design also looks relatively warm, with toilet, kitchen, reception area and rest area design, zoning is more reasonable. At the same time, there are fuel heating system, overhead air conditioning, ventilation skylight, carbon monoxide alarm and gas alarm to ensure the safety and comfort of the RV.

It is worth mentioning that Zhanzhong RV is the only RV strategic partner of Great Wall Motors, continuing the research and development achievements and production technology of Great Wall RV for more than a decade, using the special chassis of Great Wall RV to produce RV products.

As the chassis and main body of the new car are based on the Great Wall gun pickup truck, the new car is also equipped with two 2.0T diesel and gasoline engines, which match the Mobil 8AT automatic transmission.

Among them, 2.0T diesel engine, maximum power 120kW, peak torque 400N ·m, 2.0T gasoline engine, maximum power 140kW, peak torque 360N ·m, matching BergWarner intelligent four-wheel drive control system + rear axle differential lock, stronger power performance and difficulty relief, anti-skid ability, to meet the driving needs of more scenes.

As Volkswagen increasingly yearns for self-driving and solo travel, the Great Wall's launch of a "free gun" RV will also meet the needs of this small group to some extent. The original intention is that because the car is the "gun" series model of Great Wall Motor, the name freedom is also because it is in line with consumers' desire for freedom, etc., but because the official name of the model is "Free Gun RV", it gives consumers an illusion, which also makes Great Wall Freedom Gun achieve a wave of alternative marketing traffic.

In fact, compared with the traditional way of naming models, Great Wall Motors' novel naming way can indeed make consumers better remember, especially Great Wall gets good traffic when naming new models after "Big Dog". After all, while increasing netizens' topic and interaction of models, it can also enhance the popularity of models and brands in the market. However, excessive marketing also makes netizens a little tired.

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