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When BYD's market capitalization is getting higher and higher, it reflects the continuous improvement of BYD's brand power in the global market. However, for BYD models only in Chinese naming, some netizens think that it does not meet the "international model". Wang Chuanfu, president of BYD, gave such a reply in a recent interview show.

A few days ago, in recording a talk show, Yu Minhong, chairman of New Oriental Education and Technology Group, spoke to Wang Chuanfu, chairman of BYD. During this period, Yu Minhong asked Wang Chuanfu a question, and many car companies like to give their cars a foreign name, which looks foreign. BYD, on the other hand, went in the opposite direction, using the name of the Chinese dynasty.

Wang Chuanfu said, "when we started a business in the early days, we were relatively poor, but when you really have a large-scale enterprise, the purpose of starting a business is no longer to make money, in fact, the rest is all for a kind of backbone."

Because I had felt "humiliated" during my two overseas experiences, this is to show that the Chinese people have the diligent and industrious perseverance to make the enterprise as high as the Chinese people should have. And our industry is no worse than yours, or even better. After all, we are now not to make money, but to fight for breath, for the Chinese people, to make the enterprise a global leader.

As we all know, early BYD cars were named after letters and numbers, which made the models a little complicated, but with the gradual development of the brand, BYD began to name models from dynasty characters such as "Qin, Han, Tang, Song, Yuan". In spite of this, in the eyes of some consumers and netizens, BYD's naming is still a bit corny, and even car owners who know BYD know that even the keys on the interior of BYD models are displayed in Chinese. this behavior has also aroused the ridicule of many netizens.

In response to this situation, Wang Chuanfu also explained that it is necessary to use Chinese buttons, and it is never possible to change this decision, and Wang Chuanfu firmly promised: this is Chinese character culture, even if you do something wrong, you will stick to it.

In fact, from the current brand models on the market, except for BYD, most domestic car brands use English button mode, although it looks of a certain grade, but for many domestic car owners, it's not very inconvenient to use.

Wang Chuanfu's explanation has also been recognized by many netizens on the Internet, and said that he strongly supports BYD's approach, although there are some opposing opinions. However, for the development of BYD, some netizens believe that enterprises need to accumulate. Companies like BYD have accumulated a lot of technology and experience, and BYD needs to improve its quality and technology of its own products more. It does not pursue cultural development. After all, the brand level has been improved, and market recognition has naturally been enhanced.

According to public data, BYD, as a Chinese independent automobile brand, was founded in 1995, mainly producing commercial cars and family cars and batteries. Starting from the scale of more than 20 people, it grew into the second largest manufacturer of rechargeable batteries in the world in 2003, and established BYD in the same year. BYD follows the development route of independent research and development, independent production and independent brand. Determined to create a real quality and cheap national car, the product design not only absorbs the advanced ideas of the international trend, but also conforms to the aesthetic concept of Chinese culture.

Since its inception, BYD has replaced LOGO three times and twice. At the beginning of its establishment, BYD imitated BMW's blue sky and white clouds, and in 2007 it was released with the letter "BYD", which is made up of the three letters "BYD" plus an oval outline, which is why BYD has been complained about "low". The latest time in January this year, BYD again attracted a change of standards, still using the "BYD" letter, but to remove the oval outline, reflected in a minimalist style. In spite of this, BYD is still presented in Chinese characters on various models.

In any case, BYD has established its position in the new energy market by cooperating with many multinational car companies such as Toyota and Daimler. This also makes its market value soar, making it the forefront of global car companies. Among them, Buffett, the "god of shares", has also doubled his capital through BYD, investing 10% of his stock price at 6 yuan, and has not sold it, rising nearly 180 yuan as of December 13.

Figures show that BYD sold 42000 cars in January, 68 per cent year-on-year and-25 per cent month-on-month. Of these, 20000 new energy vehicles were sold, + 183% year-on-year,-30% compared with the same period last year, and 22000 fuel vehicles were sold, + 23% year-on-year and-19% compared with the same period last year.

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