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Recently, Great Wall Motor announced that Wen Fei, General Manager of the Great Wall Harvard brand, will be promoted to CEO of the Great Wall Automobile Salon, responsible for all business management of the Great Wall Automobile Salon.

According to the data, Wen Fei joined Great Wall Motor in 2018 and has successively served as Deputy General Manager of Harvard Brand Marketing, General Manager of Harvard Brand Marketing and General Manager of Harvard Brand. During his tenure, the Harvard brand continued the growth of the previous years, maintained its dominant position in the SUV market, launched the Harvard Dog model in 2020, and gained market popularity through naming.

"Sharon Zhixing" is a brand-new brand created by Great Wall Motor. Data show that Shanghai Sharon Zhihang Industrial Co., Ltd. was established in 2014, the previous company name is "Shanghai Harvard Automotive Technology Co., Ltd.", on December 10 officially changed its name to "Shanghai Sharon Zhihang Industrial Co., Ltd.".

The penetration map of the shareholding structure shows that Sharon Zhihang's only shareholder is Shanghai Mianyan Information Technology Co., Ltd., which is 100% owned by Great Wall Automobile Co., Ltd. In other words, Sharon Zhihang is actually a secondary subsidiary of Great Wall Motor. In addition, after "Shanghai Harvard" was changed to "Salon Zhihang", its business scope has also been expanded, including new energy vehicle sales, new energy vehicle exchange facilities sales, waste power battery recycling, charging pile sales, Internet of things technology research and development services.

At present, there is not much information about the new high-end new energy brand of Great Wall Automobile, including brand identity, brand naming, product planning, product performance and so on. However, I have previously learned from the China intellectual property and Trademark Office that Great Wall Motor has registered trademarks such as "Soul", "Great Wall Soul" and "Mobile Soul", and the English letter "SOUL" of Soul fits well with "SL Project". It is speculated that the new high-end brand of Great Wall Automobile may be named Soul. However, speculation is only speculation after all, and the details have yet to be officially announced.

Although Great Wall has high-end brands and new energy brands, that is, WEY and Euler, the development of the WEY brand in the market is not as expected. Although the Euler brand has achieved rapid sales growth, it focuses on the low-end new energy market. Under the background that Dongfeng, SAIC, BAIC, Changan and other car companies plan to launch high-end smart brands, coupled with the current development of the two major brands of Great Wall, it is an inevitable trend for Great Wall to launch high-end new energy brands.

Great Wall said that after Wenfei joined Salon CEO, relying on his systematic and customized management thinking during his tenure at Harvard, as well as millions of brand experience, it will provide an important boost for Sharon Zhihang to develop new brands and new markets.

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