AutoBeta(AutoBeta.net)03/07 Report--

Under the competitive market environment, car enterprises to seize marketing opportunities will not miss. On March 7, BMW's 105th birthday, BMW China's official Weibo posted a birthday message. Mercedes-Benz, as a competitor, once again sent blessings, sending Weibo netizens to like and forward them one after another.

Although the Mercedes-Benz official Weibo did not congratulate each other by forwarding each other's Weibo as in the past, the content released from the Mercedes-Benz official Weibo "On the road of Mercedes-Benz, there will always be blue sky and white clouds." It can be said that the implicit blessing of BMW a wave.

As we all know, BMW logo blue and white pattern, even if representing blue sky, white clouds, according to Mercedes-Benz released this micro blog also means "on the road of Mercedes-Benz, there are BMW company." BMW China also quickly replied under Mercedes-Benz's official micro blog, which undoubtedly reflected the deep friendship between German car enterprises seen in Mercedes-Benz BMW for one hundred years.

Such a situation also has netizens sigh, the beauty of Chinese!

At the same time, it also means that Audi, which has been abandoned many times, has suffered another blow. After all, Audi never felt involved every time Mercedes-Benz BMW officially interacted. For example, on the birthday of Mercedes-Benz and BMW brands last year, both sides posted microblogs at the same time to celebrate each other, except Audi China, which said: "It's better for me to be alone."

However, there are also netizens pointed out, not only marketing propaganda or real market competition, Mercedes-Benz BMW have abandoned Audi.

According to the data, Audi was left behind by BMW and Mercedes-Benz in the sales ranking of first-tier luxury brands in China in 2020, with BMW selling 777,400 vehicles in the first year; Mercedes-Benz selling 774,400 vehicles behind; and Audi selling only 726,300 vehicles. It can be seen that Audi, once the domestic luxury brand sales champion, has been thrown away for many years in a row.

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