AutoBeta(AutoBeta.net)03/08 Report--

In order to improve the brand promotion power, in the past, automobile manufacturers would consider renting temporary booths in shopping malls. After all, setting up temporary booths in crowded places here can achieve a good publicity effect, coupled with the demonstration effect of Tesla opening a store. it has become a new trend for car dealers to open fixed stores in the business circle. And this way of display also seems to cause a certain degree of danger.

A few days ago, the official Weibo "Dalian sudden" revelation, March 7 around 17:00 in the afternoon. On the first floor of Dalian High-tech Wanda Plaza, a Xiaopeng car show was suspected to be out of control and washed down the nearby merchant booth. Someone fell to the ground at the scene, but the specific cause of the accident was unknown. Fortunately, the car stopped after hitting the booth at that time, otherwise the consequences would be unimaginable. After all, it was the weekend and there were already many people shopping inside the mall.

From the scene pictures provided, we can see that the rear of a Xiaopeng P7 car crashed into a booth on the first floor of the mall, and the trunk was deformed to a certain extent. at the same time, the Tianwang watch booth in front of the car completely collapsed. It is speculated that the car was hit by a reverse car at that time.

Next to the booth, a woman was injured and fell to the ground, and the staff around kept asking about the woman's injury. at the same time, the upstairs and downstairs of the mall were surrounded by onlookers.

A person familiar with the matter revealed that the reason for the incident was that a novice female driver lost control of the car because of her misoperation during the test drive. In this regard, can not help but let netizens have a lot of questions about why a display car parked inside the mall suddenly started, and whether the salesperson authorized the key to the driver.

As of press time, there is still no official response to this matter. However, after the accident, the mall has launched an investigation, and order at the scene is being restored.

As the video went viral on the Internet, it attracted the attention of many netizens. Some netizens believe that there is indeed a certain risk in displaying vehicles in shopping malls. after all, shopping malls are densely populated areas, and cars are a means of transportation, which is a threat to people's lives and safety. in a densely populated shopping mall, there will only be more casualties in the event of an accident. In addition, another netizen said that it may be that the vehicle does not have a display mode, and the product specialist gets on the car with the keys, while pedestrians can step on the brakes and put on gear while looking at the car, and they have experienced a similar situation.

Coincidentally, in January this year, there was also a BYD Han model, which accidentally caused the vehicle to crash into the booth in the exhibition hall of the mall, causing damage to the vehicle and the booth, and the scene was a mess.

(BYD Han video)

Generally speaking, car companies put their vehicles inside the mall in order to improve the publicity of brands and models through more people, so as to achieve their own profit. However, in the increasingly intelligent environment of cars, especially in the era of the popularity of electric cars, this undoubtedly increases the risk. In this regard, I hope that car dealers and shopping malls will strengthen the management of all aspects to ensure that everyone consumes in a safe environment.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat