AutoBeta(AutoBeta.net)03/10 Report--

As we all know, Haval H6, as the best-selling model of Great Wall Motor, has maintained the top position in the domestic SUV market for 92 consecutive months. A few days ago, it was "terminated" by Chang 'an's CS75 series, which is undoubtedly a blow to Haval, and the Great Wall official gave another data.

On the evening of March 9, Chang 'an Automobile released the latest sales data. In February, the sales volume of Chang 'an Automobile Group was 162708, an increase of 465.82% year-on-year. 1-2 Monthly cumulative car sales 414688, an increase of 153.89% year-on-year. Among them, the sales volume of Chang 'an self-owned brand cars was 139488, with a year-on-year growth of 591.8%, and the sales volume of passenger cars reached 103894. It can be said that this performance is very outstanding, outperforming most of the domestic independent brands, which also makes Chang 'an Automobile surpass Geely and Great Wall again and win the first place of Chinese brand passenger cars.

Among specific models, sales of its popular SUV CS75 series reached 32697. According to previous sales figures released by the Great Wall, its best-selling Great Wall Haval H6 sold 31710 vehicles. The adoption of two models means that the Haval H6 series will interrupt its crown position in the SUV market in China.

According to previous performance, the Great Wall Haval H6 has won 92 consecutive months of market segment sales, and has maintained a larger gap than other models, including Chang 'an CS75 series. Data show that in January this year, Haval H6 was 46,368, while Chang 'an CS75 was 42171. According to the sales volume released by Chang 'an in February, Haval was surpassed, which inevitably brought a certain blow. After all, Haval H6 has always been the "signboard" of the Great Wall.

In response, Great Wall Motor officials released another set of data, data show, Haval H6 February insurance number for 24788 vehicles, while Chang 'an CS75 insurance number is 20939 vehicles, meaning Haval H6 still maintained the month sales crown, and maintained 93 months of domestic SUV market sales champion.

In fact, whenever the major media in the middle of the month statistics sales data, there will be a certain deviation, based on the different statistical paths, the final statistics of sales data will also be different. At present, there are three main sales statistics paths for domestic automobiles, including wholesale sales volume, retail sales volume and insurance volume. The "gold content" of the insurance amount is the highest, and the data source is the new car insurance amount; followed by retail sales volume, that is, the total amount of cars sold by dealers; and finally wholesale sales volume, which is generally published by the manufacturer, that is, the total amount of batch supply by the manufacturer to the dealer.

In these two comparisons, both series of models won on different "algorithms", but it is only a reference for which is more worthy of recognition. After all, the sales volume only reflects which model is better to sell. From the current performance, both models belong to the best-selling models in China, and consumers have different opinions on how to choose.

For this Great Wall Motor once again released risk data to prove that, we can see that the company is very interested in this ranking, after all, it has been difficult to maintain the first position, overtaken by other brands may be mistaken by the outside world as a decline in product power, resulting in another impact on sales volume.

In any case, what automobile enterprises need to pay more attention to is not to reflect their own strength in marketing propaganda, but more should be reflected through product strength. After all, good products will naturally be recognized by consumers, thus promoting the continuous growth of brand sales. Therefore, for car enterprises, the focus should be adjusted.

According to the performance of the two brands at present, the sales volume of Chang 'an Automobile is higher than that of other independent brands. The data shows that Chang' an Automobile has continuously maintained the first performance of domestic independent brands. With the continuous increase of sales volume of independent brands, it also reflects the rise of independent brand strength. Consumers can choose more models, not the first sales volume is the best, as long as the independent brands that can be listed on the list reflect certain product strength.

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