AutoBeta(AutoBeta.net)03/11 Report--

Affected by the decrease in working days during the Spring Festival, the new car market declined significantly in February compared with the previous month, and at the same time, due to the low overall base caused by the epidemic last year, the market showed substantial year-on-year growth and month-on-month decline. Sales in the domestic narrow-sense passenger car market reached 1.177 million in February, up 371.9 per cent from a year earlier and down 45.5 per cent from a month earlier, according to the Federation of passengers.

With the reduction of working days, it is inevitable for the overall market to decline, and luxury brands are no exception, but luxury brands maintain a stronger growth trend than the entire passenger car market. Luxury car retail sales rose 485 per cent in February from a year earlier, down 45 per cent from January, but 36 per cent higher than in February 2019, continuing to maintain strong growth characteristics, reflecting the still strong demand for high-end swaps for upgraded consumption.

From the perspective of specific major brand models, only two models achieved "more than 10,000 vehicles" in February this year, but the general best-selling luxury models are higher than the market growth compared with the same period last year, only Mercedes-Benz brand models are lower than the overall market.

In the luxury car sector, Audi A6L sold 11328 vehicles in February, up 493.1% from a year earlier, ranking first in luxury car sales, making it the only model with more than 10,000 high-end cars. Thanks to the Audi A6L since the upgrade, the terminal discount is gradually liberalized, so that Audi A6L monthly sales basically achieve the level of 10,000 vehicles.

Second only to Audi is the BMW 5-Series. Since the model was revamped, coupled with terminal discounts in line with market demand, it has become the single model with the largest year-on-year growth in February, with cumulative sales of 9515 vehicles, an increase of 689 per cent.

The Mercedes-Benz brand, which maintained the highest sales in the same period last year, fell sharply in February from a year earlier, with sales even less than Audi's A4. Although Mercedes-Benz C-Class ushered in the replacement of the new model, resulting in the continuous expansion of terminal discounts for the old model, the data show that Mercedes-Benz C-Class still loses the market. The same is true of the same brand of Mercedes-Benz E-Class, after the launch of the new model, coupled with the decline of terminal discounts, still failed to help the brand achieve sales growth, or because the new E-Class is replaced with 2.0T models, until consumers are temporarily on the sidelines.

In contrast, second-tier luxury sales are generally weak, although single models have doubled growth, but with the first-line luxury competition, still maintain a small market share, except for red flag brands, mainly rely on positioning and price dip to improve market sales.

In the luxury SUV field, a total of 10 domestic models were on the list, and Audi's Q5 also exceeded 10,000, with cumulative sales of 10529 in February, an increase of 661.3 percent over the same period last year, followed by BMW's X3, which also showed a strong increase of 733.8 percent, with a cumulative sales of 8663.

Although the sales gap between Mercedes-Benz GLCs and BMW is not big, because Mercedes-Benz was the brand with the smallest decline in high-end models in the same period last year, GLC was the top seller in that month. It can be seen that the market performance of Mercedes-Benz brand is slightly lower than that of Audi and BMW brands this year. Since Mercedes-Benz GLB was only climbing in the same period last year, the year-on-year growth is still slightly larger.

The first-tier luxury is not followed by second-tier luxury brand models, but from SAIC-Volkswagen's Tuang. Due to the market impact on the brand in recent years, the brand continues to exaggerate the concessions, so that the models can achieve good sales support. With the continuous expansion of production capacity, Tesla Model Y has been promoted in the ranking and can be expected in the future.

In February this year, the performance of the first-and second-line differentiation was not as serious as that of the car market, mainly because the SUV's more abundant space and driving experience has become the main selling model in the current market and the first choice for many consumers to buy new and exchange purchases.

Due to the gradual entry of pure electric into the role, the new power brand's Lai ES6 and ideal ONE appear in the sales list, in which the cumulative sales of the ideal ONE are 2300, up 755% over the same period last year; and the cumulative sales of the Lai ES6 are 2216, an increase of 230.3% over the same period last year. Ideal ONE maintains a greater advantage, reflecting that the current mix is more in line with the market.

Judging from the performance of the overall luxury car market, although there was a significant month-on-month decline in February, it still continued the prosperity of the luxury car market. In addition to the demand for high-end car replacement brought about by the upgrading of consumption, the competition in the luxury car market is fierce, the phenomenon of price reduction for quantity is becoming more and more prominent, and the market share of luxury cars is also expanded. The growth rate of the luxury car market is expected to grow further this year.

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