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It has been reported many times before that the imported luxury brand Genisse, which will return to the Chinese market, does not seem to have much practical action and listing news, which greatly dampens the enthusiasm of many domestic consumers looking forward to the arrival of new cars. Recently, however, Genisse China has finally announced significant progress.

On March 11th, Genisse China released an article called "Hello, China". It learned from the warm-up poster of the article that it will officially enter the Chinese market and will hold a series of brand product launches. Officials say they are "looking forward to meeting you in Shanghai" and speculate that Denisse will officially announce its entry into China at the Shanghai International Auto Show in April. According to several media reports, Genisse will build its first brand flagship showroom in Shanghai this year and set up its Chinese headquarters here.

According to the data, Genisse, an independent luxury brand of Hyundai Motor Group of South Korea, announced its withdrawal from China in 2016, which means that Genisse is the second time to enter China. With regard to re-entry into China, Genisse was established in 2018 and is wholly owned by Hyundai Automobile sales (Shanghai) Co., Ltd. By 2020, a number of new cars will appear in the Ministry of Industry and Information Technology. Genisse China he Ruisi said at the third China Expo, "an important node in the development of brand globalization, Genisse will officially enter the Chinese market in 2021."

At present, there are five models of Genisys, including the G70, G80, G90 and SUV GV70, GV80. It is not clear which one will be chosen as the first model to be launched after entering China.

According to media analysis, the G70 and GV80 may be sold in China. Earlier, the G70 road test was filmed by domestic media, and GV80 also made its debut at the third China Expo.

The G70 positioning medium-sized car adopts the brand-new family design language of Genisse in appearance, the front grille is diamond pentagonal design, the interior is diamond mesh design, and the front and rear headlights are split design. Referring to overseas models, the G70 will provide 2.0T four-cylinder engines, 3.3T V6 gasoline engines and 2.2T diesel engines. G70 models sold in China may be equipped with 2.0T engines, taking into account emissions and relevant policies and regulations.

GV80 positioning of medium-sized SUV, is the first SUV model under Genisis. From the point of view of the appearance, the GV80 also uses the diamond grille in the net, and the front and rear headlights are designed with split headlights. The GV80 uses a double-spoke steering wheel, a full liquid crystal meter and a suspended central control screen, and a knob-type shift mechanism below. Power, the overseas version of GV80 only announced a 3.0T engine, its maximum power 207kW (282PS), peak torque 588N ·m. Integrated with the Chinese market, GV80 is expected to provide 2.5T as an entry-level model, maximum power 224kw, matching 8-speed manual self-integrated gearbox.

Hyundai has said that it wants to build Genisse into an independent brand "with a complete product lineup, improve Hyundai brand value and improve corporate profitability", and put forward a plan to complete six product lineup by 2021, covering different segments such as SUV and sports coupe.

According to the data of the Federation of passengers, the domestic luxury car retail market sold 3.236 million vehicles in 2020, an increase of 6.5% over the same period last year, accounting for 16.2% of the total passenger car sales. The reverse growth indirectly reflects the hot sales of China's luxury car market. However, Genisseth is targeting luxury brands such as Audi, Mercedes-Benz, BMW and Lexus, which have a deep-rooted position in the Chinese market. Genisse's choice to enter China at this time not only increases the possibility of development, but also has a lot of competitive pressure, so it's not easy to get a place.

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