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As the main selling model of FAW Mazda, Mazda Atez launched six models with a price of 17.58-239800 yuan, of which three 2.0L models sold for 17.58-198800 yuan and three 2.5L models for 19.98-239800 yuan.

As the Atez 2021 launched by Mazda is an annual change, there is basically no change in appearance, mainly reflected in internal changes, including more new technology configurations, and even make up for the shortcomings of previous configurations, such as panoramic images, Nappa leather-wrapped seats and so on.

In appearance, the new car still uses the overseas version of Mazda 6 design, the front face is still the family "soul" design voice, the intake grille in the area increases at the same time the use of honeycomb lattice design, and connected to both sides of the headlights, headlights using full LED light source.

The side and rear of the car continue the design style of the cash model, and the lines are long and smooth. The body size does not change much compared with the current model, the length / width / height is 4870/1840/1451mm, the wheelbase is 2830mm.

In the interior part, the overall layout of the new Atez interior has not changed much, with a large area wrapped in leather and soft treatment; the air conditioning outlet adopts a horizontal design layout, with a flat air conditioning button panel. The new car uses liquid crystal display dashboard, suspended central control screen and pick shift and so on.

In terms of power, it still continues the old 2.0L and 2.5L in-line four-cylinder naturally aspirated engines, with maximum power of 116 kilowatts and 141 kilowatts respectively, and peak torque of 203 Nm and 252 Nm respectively. In terms of transmission system, match 6-speed manual self-integrated gearbox. This power system has also been the power system of Atez since its launch in 2014.

For this new Atez, it can be said that except for the improvement in configuration, there is basically no change, and it is still dominated by "value marketing", which means that Mazda has regained its previous "self-confidence".

As we all know, since last year, many car owners have complained on the Internet that there are problems such as abnormal noise in the center console and AB pillar in the new Atz car, which greatly affect the driving experience, so there are also incidents of safeguarding the rights of car owners. Due to the problems related to the car body and vehicle structure, many car owners reported that they could not effectively solve the abnormal noise after going back to the shop for many times. Attez was once ranked high on the monthly complaint list.

Affected by this, leading to a sharp decline in brand reputation, FAW Mazda also launched the purchase of Atez to enjoy the "full refund and exchange" policy. As long as there are abnormal noise problems, consumers can carry out full refund and exchange before August 31, 2021, including purchase tax and compulsory insurance, in an attempt to regain consumer confidence.

At the beginning of this year, it was even reported that a large number of inventory cars were treated at "cheap prices". Most of the inventory cars produced in 2020 were sold at 130000 naked cars, more than 140000 of the license plate price, and so on. This is 175800 yuan for the official guidance price, which is equivalent to a 30% discount on this part of the model, which is very strong, which can be said to run counter to Mazda's "value marketing".

For the listing of this year's modified model, I do not know whether FAW Mazda has perfectly solved the problem of "abnormal noise" and re-sold new cars in the way of "value marketing" without "price war". After all, the starting price of 175800 yuan has reduced its competitiveness with many competing models, especially in the current market where joint venture brands are increasingly marginalized, making the minority more minority.

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