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The continuous personnel upheaval will inevitably not have a certain impact on enterprises. Recently, it has been reported that Weimar has carried out a new round of personnel adjustment, of which CRO (Chief Retail Officer) Tang military Camp, who has been in office for less than half a year, has left.

According to sources, the marketing department, which was originally held by the Tang military camp, has been taken over by new personnel. At the same time, the department originally led by Tang military Camp will also be headed by Hou Haijing, co-founder and chief operating officer of Weima Motor, and report directly to it.

On July 1 last year, Weimar officially appointed Tang Junying as the sales company CRO (chief retail officer), in charge of Weima's retail business, but now the departure is rumored to mean that the executive has been in office for less than half a year.

In fact, in 2020, a number of Weimar executives have left, just six months after the departure of three executives. Liu Liqun, the former general manager of the travel division, left in February last year; Qi Liren, the former chief retail officer, left in April of the same year; and Lu Bin, co-founder of Weimar, was revealed to have left in August. Weimar PR responded that Lu Bin left for "personal reasons".

Weima adjusted the travel department one month after Liu Liqun left. At the same time, it also made a large-scale downsizing of the technical department and product department under the department. The company explained that due to the needs of business development, the company made a normal adjustment to the departmental structure.

After Qi Li-ren, the former CRO (chief retail officer) who had been in office for less than eight months, left office in April last year, Weimar decided to let Tang Junying, the former sales director of Weimar Motor in South China, take up the post of Qi Li-ren's chief retail officer. Subsequently, the function of CRO+CGO is directly led by Hou Haijing, the chief operating officer of COO, who is in charge of R & D.

It is understood that Weima Motors carried out internal organizational changes in September 2019 to split the Weima sales function into CRO (Chief Retail Officer) function and CGO (Chief increase Officer) function, both of which reported to Shen Hui. Today, just over a year later, the departure of two chief retail officers and a number of senior executives leaves only CGO, the former Youxin CMO who is in charge of public relations and social operations, which undoubtedly makes the outside world full of speculation.

The exodus of senior executives is not uncommon in the new car-building enterprises that are in a bottleneck period. In 2019, with the integration of many new forces, Weima Motor can still win the annual sales title of the new power car companies with the highest sales volume, which is higher than that of Lulai Motor and Xiaopeng Motor, which started in the same period, and the three are in the first echelon of the new power. known as the "top three" of the new forces.

In 2020, the performance of Weima automobile market has declined obviously, and even been removed from the first echelon of new forces, and has been surpassed by NIO, Xiaopeng and ideal. According to statistics, in the first half of 2020, the dangerous number of the above vehicles was 14048, ranking first on the list, while the ideal car quickly surpassed Weima and Xiaopeng, which were listed earlier, with a risk of 9667 vehicles, followed by them. At that time, the insurance volume of Weima Motor in the first half of the year was also ranked third ahead of Xiaopeng by 109 vehicles, with a cumulative sales volume of 5772 vehicles, while the insurance volume of Xiaopeng cars in the first half of the year was 5663.

After the beginning of the second half of the year, Weimar seems to be drifting away from the first echelon of the new power. In the executive brand turnover and a series of quality problems such as "fire", "quality control" problems, sales once again deviated from the new top three. By 2020, the total sales volume was only 22495 vehicles, an increase of 33.3% over the same period last year, but it lagged far behind the brands such as Ulay, ideal, Xiaopeng and so on. According to the data, the annual sales of Lulai were 43700, up 112.6% from the same period last year; 32600 ideal cars; 27100 Xiaopeng cars, an increase of 112% over the same period last year, and Weimar ranked fourth.

Some insiders believe that the departure of senior executives undoubtedly has a great impact on sales. In the delivery period, the company failed to reverse negative public opinion, and sales failed to climb quickly, the main responsible person is responsible. As for Weima, a new force of entrepreneurial car-building, investors also need management to make an explanation, so they have no choice but to leave.

The departure of senior executives who have always been kept secret shows that Weimar can not bear too many negative effects. After all, without the support of sales volume, there is no hematopoietic function and no more ability to achieve financing, which is bound to make it difficult for the new forces to persist.

According to public statistics, Weimar has lost more than 11.4 billion yuan in less than 4 years. The net profits from 2017 to 2020 are-1.696 billion yuan,-2.453 billion yuan,-3.608 billion yuan and-3.649 billion yuan, respectively. In this regard, Weimar has been planning to land on the Kechuang board in order to achieve early financing.

After all, it seems that Weimar is lagging behind from the first echelon of car-building new forces in terms of financing and brand marketing. Weimar's sales fell another 22% month-on-month to 2040 in January 2021, according to the Federation of passengers, which is less than the 2195 cars sold in Naha. The analysis also believes that the traditional car company managers represented by Shen Hui do not adapt to the current Internet era, which is also the reason why Weima brand is drifting away.

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