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Another car company has announced that it will become an electric car brand in the future. According to the European Automotive News, the MINI brand of BMW Group will only launch electric vehicles from 2030, which means that the MINI brand will become an electric vehicle brand in 2030, and it will also be another car brand after Cadillac, Jaguar and Volvo to produce and sell only pure electric cars.

It is understood that the MINI brand will launch the last fuel model around 2025, MINI brand electric models will account for half of the total sales in 2017, and the MINI brand will only sell pure electric vehicles in 2030. Oliver Zipse, CEO of BMW, may disclose the information in its annual report on March 17, according to people familiar with the matter.

In the pursuit of the capital market, new energy has become the key investment field of the automobile industry. Many traditional car companies began to increase the research and development of new energy vehicles. Volkswagen launched ID series electric vehicle products, and GM adopted a new brand LOGO to explain its determination to develop new energy.

By contrast, the electrification of BMW Group seems more conservative. BMW Group executives believe that the current electric vehicle market development has reached the second stage, consumers have a certain understanding of new energy vehicles, but there will be different choices in fuel vehicles, plug-in hybrids and pure electric vehicles. The third stage is fully electrified, and BMW will begin to develop a pure electric platform architecture, when there will be a corresponding product launch, but this stage is far from here.

It is understood that the BMW Group plans to account for more than 20% of global sales of new energy vehicles by 2023, launch more than 25 new energy vehicles by 2023, and accumulate 7 million new energy vehicles worldwide by 2030. In 2021, the BMW Group plans to deliver more than 100000 pure electric vehicles worldwide. As a brand of BMW Group, the comprehensive electrification of MINI brand may become an important support of BMW Group electrification strategy.

At present, a number of brands have announced full electrification. The Jaguar brand will be transformed into a pure electric car brand in 2025. According to the previous plan, Jaguar will gradually introduce electric vehicles to replace fuel vehicles, in which Jaguar XJ will be electrified, while a new entry-level pure electric will be developed to replace Jaguar Xe. By 2023, Jaguar XE and XF models will also be replaced by new pure electric, and E-PACE and F-PACE fuel pumps will be put on the stage of history.

Volvo announced that it would be fully electric by 2025, with pure electric models accounting for 50 per cent of total sales, selling only pure electric vehicles by 2030 and all models online by 2040. It is understood that the second pure electric SUV C40 Recharge based on XC40 will be launched in the Chinese market in 2022. As the first model of the new strategic plan, the new car will be sold online.

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