AutoBeta(AutoBeta.net)03/16 Report--

When the Mercedes-Benz brand accelerated its plans for small engines, its range of models experienced varying degrees of power changes, including the 2.0T Big G, 1.5T CLS and 1.3T GLB. As one of the most popular models, the Mercedes-Benz E-Class was also replaced with a 1.5T engine in the 2019 model, but in only two years, the Mercedes-Benz E was upgraded back to 2.0T.

According to the data of Mercedes-Benz's new E-Class models listed a few days ago, the whole series of models have been adjusted from 1.5T and 2.0T engines to 2.0T engines, with an official price of 43.99-642800 yuan, with an increase in the starting price.

It is worth noting that the launch of the new Mercedes-Benz E-Class is only an annual change, and there is no change in appearance, only in terms of price, configuration and power system.

You know, the current Mercedes-Benz E was only launched in September last year, and it has been on the market for a very short time, so it is very close to the launch time of this modified model. Mercedes-Benz can start to have a standard 2.0T power when it launches a new model, so it can be hyped. However, Mercedes-Benz chose to change its power after the new car came on the market for a period of time, which aroused a lot of confusion in the industry.

Specifically, the first model with a 1.5T engine in the Mercedes-Benz E-Class was launched in March 2019, but the 1.5T model was cancelled, and the standard 2.0T engine went on sale in March 2021, which means the 1.5T engine has been on the market for two years. If it is replaced with a new model, it means that the 1.5T engine "survives" for less than two years.

At the same time, the upgrade of the whole system back to 2.0T engine should be a cause for celebration for Mercedes-Benz. After all, in the past, the Mercedes-Benz E-Class, as a medium-sized car with an over 400000 engine, was "spurned" by the outside world, although consumers who chose the Mercedes-Benz brand did not attach much importance to power. But Mercedes-Benz did not choose to change as soon as the new model was released, which means that Mercedes-Benz does not want to make so much publicity about its new power.

Another reason is that Mercedes-Benz wants to try to regain market confidence with a 1.5T engine through the new model, but it doesn't seem to work. In 2020, Mercedes-Benz E-Class sales declined significantly. Although Mercedes-Benz E-Class remained the top monthly sales in the high-end car market in January this year, it declined by 0.8% compared with last year, and other high-end brands achieved growth without exception. Moreover, the entire luxury market showed year-on-year high-speed growth in January this year, which undoubtedly reflects the contraction of Mercedes-Benz E-Class market. In February, the Mercedes-Benz E-Class fell to the fourth place, far away from the competing models Audi A6 and BMW 5-Series.

It is worth mentioning that in January this year, the terminal discount of Mercedes-Benz E-Class is even greater than that of BMW 5-Series. It is conceivable that Mercedes-Benz E-Class has always been the strongest sales and price as a domestic first-tier luxury brand. This behavior reflects that Mercedes-Benz E-Class can achieve greater sales through "price for volume".

Although this time Mercedes-Benz quietly replaced the 2.0T engine, there is not much difference in power parameters, but 2.0T is definitely higher than 1.5T, which will make people feel that 2.0T is more in line with the positioning of Mercedes-Benz E-class. But this behavior also shows that Mercedes-Benz may have put the 2.0T engine back to Mercedes-Benz E under a variety of pressure, which also shows that Mercedes-Benz cannot but compromise with the market, but the 1.5T engine, which has been on the market for only two years, has been cancelled. Is the old car owner a little uncomfortable?

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat