AutoBeta(AutoBeta.net)03/18 Report--

On March 11, the owner of a Tesla car in Haikou, Hainan Province, was exposed that he had driven into a ditch because of invalid brakes. Subsequently, Tesla after-sales personnel came to another Model 3 for testing, the results also showed brake failure into the ditch.

In response to the accident, Tesla officially responded that the preliminary judgment of the accident was mainly due to the slippery ground and the lighter amplitude when the owner initially pressed the brake pedal, resulting in a longer braking distance. That night, Tesla released the accident vehicle inspection report, the results show that "vehicle braking system qualified."

The next day, the car owner of Tesla in Hainan issued a long response, revealing that Tesla's official "background driving records were deleted", "the vehicle annual inspection agency pretended to be a third-party professional organization", "Tesla responded to avoid key points," and "Model 3 was the front drive" and so on. Tesla's female car owner said in the article that she did not approve of Tesla's explanation of the out-of-control incident in Hainan, let alone the unprofessional test report made by Tesla unilaterally.

However, it is incredible that when the media fought against netizens, the female owner of Tesla issued an apology late at night, saying that "there is no quality problem with the vehicle and agreed with Tesla's after-sales service." and apologized for the incident's occupation of the resources of public opinion. "

Such a huge anti-transfer media and netizens were caught off guard, and many netizens complained that "Tesla gave too much" and "was shot". Perhaps under pressure from social media, the statement was quickly deleted and updated on Weibo to read "reconciling with Tesla".

On the evening of March 17, Han Chao, the owner of Tesla's rights protection car, posted that Tesla had signed an agreement with Hainan car owners. According to the agreement, Tesla bought back the Model 3 at a new car price of 249900 yuan, but the female owner took out 6602 yuan of insurance and 5000 yuan of film, totaling 11602 yuan to be borne by the female owner as the depreciation fee of the vehicle. From this point of view, the incident is not a general guess of netizens, not Tesla provided a huge amount of compensation to car owners, but only to return the car as a settlement condition.

In fact, the reconciliation between the car owner and Tesla is understandable. After the female car owner exposed the related incident of Tesla, netizens and the media happened one after another to help the car owner protect his rights. However, the voice of netizens and the media is only under pressure from public opinion, and finally, measures related to the protection of rights still need to be carried out by car owners themselves, and this process not only requires time and money, but also requires a lot of energy. As a female car owner, Tesla used the return of the car as a conciliatory reason, which is perhaps the most effective and time-saving and labor-saving solution.

At present, the car owner has deleted all Weibo, the incident may have come to an end. Judging from this matter, neither the car owner nor Tesla is the final "winner": Tesla car owners need to bear depreciation fees of more than 10,000 yuan, but it is already a better solution. Tesla encountered network public opinion again, and the brand image was questioned again. As for whether there is a new reversal in the incident, we will continue to pay attention.

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