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On Feb. 25, Peugeot unveiled a new brand logo in France, with the newly launched LOGO inserting a lion with only head details into a shield, and the lion shape is more powerful than the previous version. Reviewing the history of Peugeot brand development, it is not difficult to find that Peugeot brand logo was actually launched as early as 60 years in the last century, but adjusted for this version to make it more concise and adapt to the needs of digital development.

It is understood that the new generation of Peugeot 308 will be the first to carry a new brand logo, the new car has been officially launched today, based on the EMP2 modular platform, is expected to be officially launched in the second half of 2021.

According to the official pictures exposed by foreign media, the new car adopts a brand new family design in appearance, with irregular front grille design and dot matrix middle net layout, with brand new shield brand LOGO embedded inside the grille, fanged LED daytime driving lights on both sides, and new model models above the hood to enhance the recognition of the new car. On the side of the body, the new car uses the standard hatchback style, and the front wing also has a brand new brand LOGO. From the rear point of view, the taillight adopts the time on the square, and the interior of the main body of the taillight adopts a three-stage design.

According to the official pictures, the interior layout of the new car has been significantly upgraded, and the full LCD dashboard and multimedia touch screen do not adopt the popular multi-screen design, but we can see that the overall effect is not very bad. The new car uses a dual-spoke multi-function steering wheel and a new electronic shift lever, which is similar to the eighth-generation golf.

According to current information, the new Peugeot 308 will offer two powertrains. The fuel version will be equipped with a 1.2T three-cylinder engine with a maximum power of 110-132 horsepower, a 1.5L four-cylinder engine with a maximum power of 132 horsepower, an eight-speed automatic transmission and a six-speed manual transmission. The hybrid model will be equipped with a hybrid system consisting of a 110hp motor and a 150hp engine with a pure electric mileage of 60km.

Data show that the cash 308 model was released in 2014, but Dongfeng Peugeot 308 quietly stopped production due to various reasons, and only 408 models replaced 308 in the domestic A-class market. However, the current development of Peugeot 408 is not very optimistic, often at the top of the list of complaints, but sales remain low. It is very likely that the new Peugeot 308 will be introduced into domestic production. Considering the development of the Peugeot brand in China, we do not rule out the adaptive adjustment of powertrain and space size after being made in China, in order to increase sales.

According to the data, the cumulative sales of DPCA from January to February in 2021 was 10033, an increase of 126.53% over the same period last year. It is understood that this year, Citroen will launch a number of new models, including the new Peugeot 3008, the new Peugeot 4008, the medium-term revamped C3-XR, the new Citroen C5 and so on. In 2020, DPCA experienced an extremely difficult year. Chen Bin, general manager of DPCA, said publicly that DPCA was ready to "burn its bridges" and "fight a war on its back". As for what kind of development it will usher in this year, it is still worth looking forward to.

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