AutoBeta(AutoBeta.net)03/22 Report--

After Great Wall Automobile was selected by netizens to name its new car "Big Dog" as a new car, and went on sale, Harvard Dog ushered in a new LOGO competition. This is a SUV co-created by Great Wall Automobile users, but it has been controversial by many netizens.

Recently, Great Wall Automobile officially opened a logo solicitation campaign again, and users can vote through the 50 car logos that have been selected, and eventually the LOGO with the most votes will be selected, which means that Haverdog is about to have its own new LOGO, and this decision is in the hands of netizens. At present, the voting channel has also been officially opened on March 21, and the voting time ends on April 18.

From the release of 50 LOGO, are based on the "big dog" to design, a wide variety, a great sense of design.

It is understood that the LOGO solicitation campaign is a global public election campaign launched by Great Wall Automobile after the release of the first version of the "Big Dog" model "Chinese Pastoral Dog" last year, in order to achieve the "Big Dog" to become the first SUV co-created by users.

Since the beginning of the listing of "Big Dog", Harvard has brought good traffic to the brand through the publicly selected naming campaign, creating a new marketing idea for the brand. After all, through such a bold marketing method, it is very different in the current market. Make consumers more impressed.

However, this way of marketing in the eyes of many netizens, Harvard is a bit over-marketing. At the same time, whether the big dog, as a Harvard brand, will adopt independent LOGO will be independent, if it will not be independent, it will weaken the image of the Harvard brand, giving consumers a sense of "many and miscellaneous" models under the Harvard brand. Especially in the environment where independent brand power is relatively weak, we should win market attention with product power, not through a variety of fancy marketing methods.

In addition to Haver Dog, Great Wall Motor has recently separated Tank 300 as a new brand and replaced it with a new "TANK" LOGO, but it seems to some netizens that it is not as high-end as the WEY brand and is also controversial.

Perhaps when China's auto market gradually changes, the growth rate of superimposed new cars slows, and the younger generation gradually becomes the main force of consumption, how to impress the new generation of consumers and meet the needs of young people? releasing product power through subversive thinking has become the thinking direction of many independent brands, and Great Wall is one of them.

Thanks to the three technologies of "tank", "lemon" and "coffee intelligence", Great Wall has launched a number of models last year, while the models that also use the "lemon" platform with big dogs include Harvard's first love and Harvard Red Rabbit. Statistics show that Harvard sold 6318 dogs in February, compared with 4002 in Harvard's first love.

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