AutoBeta(AutoBeta.net)03/22 Report--

When the Chinese automobile market enters the stock era, even if the product strength is very "resistant", the brands that have lost their competitiveness have become more and more marginalized, especially the French, Korean and other models. Today, Beijing Hyundai opened a pre-sale of the new Tusheng L, with a price range of 17 yuan to 210000 yuan, which is expected to go public as soon as April.

Hyundai Tusheng, as a model that has entered the Chinese market for a long time, is no stranger to everyone. It has been produced and sold by Beijing Hyundai since 2006, and has been upgraded four times in the domestic market after many years. The new car, which was unveiled at the Beijing Auto Show last year, is officially named "L" for the first time as a long-wheelbase version of the car, which is the fifth-generation Tusheng L.

In appearance, the new model and the cash Tusheng model have undergone great changes, completely abandoning the design style of the old model, using the modern family's "Sensuous Sportiness (perceptual movement)" design language, mainly creating a strong sense of tide flu and the future. The "scale" air intake grille on the front face is integrated with the headlamp. Visually, it can be seen that the whole vehicle is rich in a variety of lines. At the same time, the headlamp also adopts a split design.

The side of the car body is also rich in a number of sharp lines, and the horizontal and longitudinal waistlines are very obvious. The horizontal waistline is from the front to the front door and the rear waistline from the front door to the rear. There's even a sense of blade cutting. The rear of the car uses taillights similar to two fangs, and is integrated with the design of through-through taillights.

It is understood that the new car is based on the Hyundai i-GMP platform and will provide both the long-axle version and the short-axle version, while the domestic model as a long-wheelbase version has a wheelbase of 2755mm, a full-length 4670mm, and the legroom of the second row of seats reaches 1050mm, which officials say is the optimal level of the same class.

In terms of interior decoration, the new car adopts an embracing design style. the dashboard and central control screen are not large conjoined screens, they are equipped with a 10.25-inch central control screen, and are designed with full touch buttons. The overall style is relatively simple compared to the appearance.

Judging from the tail mark of the 270TGDi, with reference to the new Sonata, the new Tusheng L will be equipped with a 1.5T high-power engine to replace the current 1.6T, maximum power or 170hp, and the transmission is expected to match the 7-speed dry double-clutch transmission. In addition, the car also provides a four-wheel drive system.

In terms of appearance, Korean brands have always given people a very cutting-edge design, and there are also opinions on the design of new cars. However, there is some surprise for the starting price of the new car 170000. If such a price is put on the Japanese brands that are relatively strong in the current market, there may be a certain market, but it may be a bit "difficult" for the Korean brands whose brand power is already very low.

From the current market sales of the highest joint venture brand models, Honda CR-V and Haoying are 169800 (discount 18000), Nissan Qijun 188800 (discount 32000), Toyota RAV4174,800 (discount 10, 000), obviously 170000 slightly higher than the same market Tusheng L, if you do not fight a price war is difficult to obtain certain sales support.

Hyundai's performance in China has been declining since 2018, which has put it under pressure from the market. Therefore, accelerating product upgrading may help brands to some extent, but from the point of view of the industry, this will not help Hyundai to maximize its competitiveness. after all, no matter how excellent Korean models are at present, it is not even as good as the performance of many domestic independent brands, Hyundai still has great challenges if it wants to continue to revive the market.

Data show that Beijing Hyundai sold 40191 vehicles in January 2021, up 64.53% from the same period last year and down 21.53% from the previous month. Among them, the new Tusheng was 2052 in January, up 1.89% from the same period last year and down 45.29% from the previous month.

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