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It is suspected that the PR staff of a car company are "alternative" marketing: electric cars are not easy to be captured.

2024-09-17 Update From: AutoBeta autobeta NAV: AutoBeta > News >

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Although the current new energy vehicles gradually enter the role, but for new energy vehicles, fuel vehicles are still the main, how to transform fuel vehicles into electric vehicles has become the publicity direction of many car companies.

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Recently, some netizens uploaded a group of screenshots of moments, which looked like an advertising campaign carried out by employees of a certain car company.

The moments said that after several risk tests of running red lights over the past few months, I can responsibly conclude that the rate of violations of new energy vehicles is 60-70% less than that of fuel vehicles. Most of the cameras used by the police on the street are old, and they can't recognize the new energy license plate that grabs one more person. In addition, with a monthly fee of only 200 to 300 yuan and many free stops at the airport for many days on a business trip, everyone in Amway needs to buy new energy cars early.

Looking at this, I seem to think that this person is talking about a security loophole in traffic regulations, but in the last few sentences of the article, he called it an "advantage" of new energy vehicles, and turned to publicizing the benefits of new energy through such illegal practices.

It is worth noting that this person also added "buy a well-off electric car if you want to buy" at the end of the article, which undoubtedly makes people suddenly understand that they are advertising for their own brand.

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Due to the heated discussion of public opinion on this matter, the parties once again issued a statement of apology through the moments, saying that there was something very wrong with the experience of electric car driving in the last moments, and now they are aware of the mistakes. I sincerely apologize to everyone. The content has been deleted. I hope you will understand.

At the same time, it is also mentioned that the behavior is purely personal and has nothing to do with the company. I would like to ask you again for your understanding.

It is a praiseworthy thing to promote your own car company through your moments, which reflects the employees' responsibility to their own company. However, through this kind of publicity through the "loophole" of traffic regulations, it will undoubtedly be condemned by the society, which is tantamount to changing direction and abetting violations, which is obviously not desirable.

After all, traffic regulations are designed to guard against the violations of some car owners, and if such "loopholes" are found, they should actively reflect improvements to road authorities, rather than using them as a publicity point for new energy vehicles to promote their sales.

Although the promotion of new energy is the main policy in China at present, as a public relations staff on behalf of manufacturers, it is undoubtedly harmful to the company's reputation to issue remarks that disregard safety and disrupt traffic.

At the same time, this kind of behavior has also been criticized by many netizens on the Internet.

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At present, the company mentioned by the parties has not yet issued a relevant statement, and it is not known whether the "loophole" in the traffic regulations described in the content is true. In this regard, we will continue to pay attention.

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