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According to Tesla's Chinese official website, the price of the domestic Model Y model has been raised by 8000 yuan, including the long-lasting version from 339900 yuan to 347900 yuan, and the high-performance version from 369900 yuan to 377900 yuan. Tao Lin, vice president of foreign affairs of Tesla, confirmed the news on Weibo, saying that "customers who have ordered will not be affected by this price adjustment."

In response to the reasons for the price increase, Tesla told the media that it was mainly affected by the company's rising manufacturing costs, but other models on sale in China, including the domestic Model 3, had no plans to increase prices for the time being.

Industry insiders said that manufacturing costs are mainly affected by chip shortages and rising prices of battery raw materials. After entering 2021, the problem of core shortage in the global automobile industry is becoming more and more serious, including Ford, GM, Honda, Toyota and other car companies have announced to reduce or stop production, Tesla, as one of the American car companies is no exception. As for power batteries, the prices of lithium, nickel and cobalt, the main raw materials of batteries, have continued to soar since the end of last year, increasing battery manufacturing costs and affecting car companies' profits.

This time only Model Y increases the price, Model 3 is not affected. Industry insiders believe that with the increase in the production rate of Model 3 countries, its prices will continue to decline, but will be offset by the increase in costs caused by the shortage of battery raw materials or chips.

Why only Tesla announced the price increase, but other car companies did not raise the price? In fact, once the manufacturing cost of traditional car enterprises increases, they can reduce the discount rate through dealers, so as to achieve price increase, while Tesla's business model is directly operated, and there is no room for middlemen to negotiate prices, so there is no room for manoeuvre. Once manufacturing costs increase, prices can only rise.

Some analysts believe that the rise in production costs is only a secondary factor in the price increase of Model Y. a more important reason is that Model Y is currently in short supply. Tesla may be trying to thicken profits through price leverage, and this price increase is more of a market strategy. Some analysts believe that the price increase of Model Y is to make way for the upcoming lithium iron phosphate version of Model Y and the standard continued version of Model Y.

It is worth noting that the Model Y price reduction, customers feel "happy" instead. As we all know, Tesla experienced many price cuts after realizing domestic production. The Model 3 dropped from the initial 355800 yuan to the current 249900 yuan, a drop of more than 100000 yuan. According to reason, Tesla's price reduction is a good thing for consumers, but it is obviously not friendly to car owners who cut prices just a few days after buying a new car, so there have been a lot of rights incidents after the price reduction of Model 3. Although Model Y announced a price increase, consumers were "pleasantly surprised" because owners who have booked Model Y are not affected by the price increase, which means that owners of this part of the car can save 8000 yuan.

One would-be car owner said in an interview with the media, "the leek has suddenly turned into coriander!" It's a good thing to do it early. " Another customer who is still waiting on the sidelines is very annoyed: "if I had known in advance, the price increase of 8000 yuan was gone."

As for whether Tesla's price increase will affect sales, a salesperson in East China said, "now my phone has been blown up. I've come to ask about the price increase." After the release of Model Y price increase information, many potential customers worry that Model 3 and Model Y will increase prices in the later stage, but stimulate wait-and-see customers to speed up their bookings. "

In response to the price increase of Model Y, some netizens said that "there is also a day to cut Tesla." Some netizens joked, "the car owner who has already picked up the car should pull the banner to make up the price difference."

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