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Japanese Lexus is known as the craftsman brand by consumers, and its brand image, service and quality are relatively good. It has always been different from other "price for quantity" brands in the luxury market.

A few days ago, there are media reports that Lexus has made price adjustments for a number of its models, including Lexus's ES, NX and RX models, which are not all series models, only three models with a total of nine cars. In this price adjustment, there are both downward adjustments and increases, with a maximum decrease of 3000 yuan and a maximum increase of 20000 yuan.

Specific models, Lexus medium and large sedan ES series of ES260 F SPORT, ES260 premium version, ES300h premium version of the three models, have been reduced by 3000 yuan. The adjusted prices are 386000 yuan, 406000 yuan and 400000 yuan respectively.

For the NX series of medium-sized SUV, except for the NX200 Fengshang version, the NX300h Fengshang version, the NX300h Fengyue Edition, and the NX300h Fengzhi version have all been reduced by 3000 yuan, and the adjusted prices are 345200 yuan, 381000 yuan, 403000 yuan and 437000 yuan respectively.

In addition, the price of the RX series of medium and large SUV has been increased, with the price of RX300 F SPORT and RX450hL deluxe version all increased by 20, 000 yuan to 536000 yuan and 756000 yuan respectively.

Judging from the several models downgraded by Lexus, they are all the best-selling models of the brand, and no official reason has been given for the price adjustment, but it can be seen that in the ES series, except for the ES300h premium version, the other two cars are not the best-selling cars. While the NX series is also in addition to the NX200 vanguard version, the other two models are also low sales, perhaps the price adjustment is for Lexus to improve the competitiveness of some models. In contrast, the Lexus RX rose instead of falling, adjusting the price as high as 20, 000 yuan, perhaps because the model has a certain degree of heat.

With the "practice" of Lexus brands always raising prices and other cars, the price adjustment is not very sincere, which has also triggered a heated discussion among many netizens. After all, to Lexus ES entry model, the car is equipped with 2.0L naturally aspirated engine and CVT gearbox, the original guidance price of 290000 yuan, many dealers to install project features on the grounds of the retail price increase of 20,000 to 30,000 yuan, that is, dealers disguised price increase, even if the price reduction of a few thousand is not equal to the price increase, not to mention the car price adjustment of only 800,000 yuan.

In this regard, some netizens said, what I lack is these three thousand? Some netizens said bluntly, drop 3K plus 2W, take retreat as progress, and cut vegetables perfectly.

Thanks to the premium performance maintained by the Lexus brand, the brand bucked the trend in 2020, rising 12 per cent year-on-year to 223700 vehicles, making it the largest year-on-year growth among imported luxury brands. In February, Lexus sold 14896 vehicles in China, up 441.67 per cent from a year earlier and down 28.49 per cent from a month earlier. From January to February, Lexus sold 35728 vehicles, up 112.15% from the same period last year.

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