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At the 2020 annual performance meeting, the new plan of Evergrande was exposed!

Although Evergrande entered the auto industry late, it launched its products no slower than other cars. In August 2020, Evergrande held a press conference in Shanghai and Guangzhou at the same time and released six models: Hengchi 1, Hengchi 2, Hengchi 3, Hengchi 4, Hengchi 5 and Hengchi 6, covering all levels A to D, as well as passenger cars such as cars, sedan cars, SUV, MPV and crossover cars. At present, Hengchi 1 has begun winter testing and is expected to achieve mass production this year.

In February this year, Evergrande released three models: Hengchi 7, Hengchi 8 and Hengchi 9, expanding the product camp to 9 models. In other words, although Evergrande only started to enter the auto industry in 2017, thanks to the "banknote capacity" Evergrande quickly realized the layout of the industrial chain, and it already has nine products, which are more than Ulay, ideal and Xiaopeng combined. Even if mass production has not yet been achieved.

At the 2020 annual results meeting, the standard models, pricing range and market share of Evergrande's nine models were also exposed. From the official information, Hengchi 1-Hengchi 9 pairs of target models are luxury cars, including Mercedes-Benz, BMW, Audi, Tesla, Xilai and so on.

Specifically, the D-class car Hengchi 1 is Evergrande's flagship model, is the only model with a price of more than 500000 yuan, against the standard Audi A8L, Tesla Model S, Mercedes-Benz S-class. Reference price, Audi A8L guidance price from 842800 yuan, Model S for 733900 yuan, Mercedes-Benz S-class for 899800 yuan, Hengchi 1 to mark the above three models can at least see the bright spot: Evergrande 1 is very expensive; Evergrande is very confident in Hengchi 1.

The price of the C-class large SUV Hengchi 3 and C-class Hengchi 8 is 35-500000 yuan, for the standard ES8, Tesla Model X, Xilai ET7, Audi A7 and Mercedes-Benz CLS models. In addition, the MPV model Hengchi 4 is also priced at 35-500000 yuan, against Toyota Elfa and Buick GL8. Many netizens questioned the standard model of Hengchi 4, because Elfa and Buick GL8 are not of the same level at all. The Elfa guide price starts at 819000 yuan, while the Buick GL8 starts at 232900 yuan.

The price range of B-class car Hengchi 2, Hengchi 7 and B-class SUV Hengchi 9 is 20-350000 yuan, for mainstream luxury models such as Standard Tesla Model 3, Mercedes-Benz C-Class, Audi A4L, BMW 3-Series, Xilai ES6, Tesla Model Y and so on. Judging from the above models, Mercedes-Benz C-Class, Audi A4L and BMW 3-Series are all models with a certain position in the market, and there is a certain consensus on product power and brand strength, while Hengchi 7 and Hengchi 9 are just "freshmen". The information about the products is still blank, and the follow-up market is full of variables.

A-class SUV Hengchi 5 and A-class cross-border SUV Hengchi 6 sell for less than 200000 yuan, compared with BMW X1, Audi Q3, Mercedes-Benz GLAs and other luxury entry-level models; compared with the above models, Hengchi 5 and Hengchi 6 have lower positioning and lower prices, and may be more easily accepted by consumers in the market.

Sean, chairman of Evergrande, said he plans to achieve annual production and sales of more than 1 million vehicles by 2025 and more than 5 million by 2035. In the specific market, Evergrande's share in the entry market is 43%, the mid-market is 37%, the middle and high-end market is 12%, and the high-end market is 8%.

Evergrande belongs to cross-border car manufacturing and has no experience in the field of car manufacturing, but thanks to its "banknote ability", Evergrande will soon be able to achieve the layout of its supply chain and has been paying more attention in the industry. Evergrande's share price has risen sharply over the past year. By the close of Hong Kong shares on March 26, Evergrande had a total market capitalization of 592.4 billion Hong Kong dollars (498.6 billion yuan), surpassing BYD to become the number one manufacturer in China.

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