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Renaming has a great impact on any enterprise, which means that more money and energy will be invested. Recently, the multinational car company Volkswagen seems to have "changed its name", changing "Volkswagen" to "Volt".

According to a suspected official news release released by Volkswagen Group, the picture shows that Volkswagen has changed its Volkswagen to Voltswagen, that is, from "Volkswagen America" to "Volkswagen Tramway America". Although it is only a simple change of letter, it seems to show Volkswagen's determination to transform electric cars.

It is understood that Volks means people in German, Wagen means car, and together it means Volkswagen, while Volts is the English word for Volt, which means replacing Volkswagen with Volt or Volt.

It is worth mentioning that the name was used in outdoor advertising as early as 2013, and the advertised model is also a previously launched electric car under the brand, the e-up.

However, the announcement that Volkswagen was suspected to have changed its name was quickly deleted by the authorities without an official explanation.

Outsiders also thought it was a joke for Volkswagen to release the ad on the upcoming April Fool's Day, but sources revealed that it was not a prank. It was originally scheduled to release an advertisement on April 29th, which will show that the company plans to use a new name to form a coordinated offensive with the ID4 streetcar to be sold in North America. However, the "Voltswagen" is only used in North America and uses the bright blue mark, while the traditional tanker still belongs to "Volkswagen" and uses the existing dark blue mark.

In spite of this, the enthusiasm of the public is also seen in the transformation of electric vehicles, which has been more radical in the industry since Volkswagen announced the transformation. In addition to investing a lot of money in the electric sector, it is also trying to catch up with electric carmaker Tesla and regain its market position. Volkswagen CEO Dis had previously shouted at Tesla and Musk on social media, saying it would "snatch" part of the competitor's market share.

At the same time, the company has set a target that by 2030, about 50 per cent of total sales will come from all-electric vehicles, which is no longer the target of about 25 per cent set not long ago, and will invest about 16 billion euros by 2025, with sales of more than 1 million electric vehicles and more than 70 electric models to be launched by 2029.

At present, although Volkswagen Group's pure electric vehicles accounted for a very small proportion of sales last year, its sales increased by 214%, from 73700 to 232000, which also laid the strategic foundation and confidence for Volkswagen's transformation.

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