AutoBeta(AutoBeta.net)03/31 Report--

On March 28th, the central media Xinhuanet publicly named FAW-Volkswagen, ideal Automobile, Tesla, Evergrande Automobile and other car companies, pointing out that the domestic new energy vehicle industry is in the stage of rapid rise, but there are many hidden worries about its development. including product index water injection, product failure customers, a car did not buy a market value of more than 500 billion and other problems, these problems have gradually become a "cancer" restricting the healthy development of the new energy vehicle industry.

On March 31, the CCTV network, the central media, lambasted the disadvantages of the new energy automobile industry. CCTV pointed out on Weibo that there is a famous saying in the Internet circle: pigs can fly in the tuyere. In recent years, we have witnessed a lot of such "myths", but most of them have a vigorous start and a miserable end. at first, the pig flew as high as it fell. But many people forget the pain of the scar, or can not resist the temptation to soar into the sky.

At present, the new energy vehicles are in the limelight. Among the new forces of car building, "the market capitalization exceeds that of BMW, Toyota and Ferrari", "Flying cars are built at the end of the year", "three months of research, all of life". One story after another makes people's blood open. After careful consideration, most of them are still the kind of Internet games of founder "mouth cannon", marketing drainage and capital accumulation.

When electrification and intelligence become the development trend of the automobile industry in the future, the state and the government begin to increase investment in new energy vehicles, the expanding market and huge capital potential, making many technology giants eager to "build cars". Trying to get a piece of the pie. In recent years, including real estate, mobile phones, home appliances, the Internet and other cross-industry giants have entered the bureau to build cars, extremely lively.

Evergrande began to lay out new energy vehicles in 2017, and so far it has released nine models, covering all levels of An and D, as well as passenger vehicles such as sedans, SUV, MPV and crossovers. However, although Evergrande has a relatively perfect product camp, none of its models have been put on the market in mass production. What is even more puzzling is that even so, Evergrande has a market capitalization of 500 billion yuan, making it the number one car company in China.

Tianmei Automobile was founded in November 2019 and is part of Kaiwo New Energy Automobile Group, which was founded by Skyworth Huang Hongsheng in 2011 and approved by the Ministry of Industry and Information Technology in 2017. As a result, Timi's LOGO evolved from "Skywell", and Timi's first mass-produced model, Timi ET5, went on sale last year.

Baidu, one of the top Internet technology giants in China, announced in January that it would enter the automobile industry as a vehicle manufacturer and will form a new car company with strategic partner Geely Holdings Group. Baidu CEO Robin Li said on February 28th that the electric car joint venture with Geely has confirmed the CEO candidate and brand name and plans to launch a new smart electric vehicle product in the next three years. On March 2, Jidu Automobile Co., Ltd. was established with a registered capital of 2 billion yuan. In addition to Baidu, Foxconn has also announced that it will start building cars, and the first model may be launched in 2023.

Yesterday, Xiaomi issued an announcement announcing that Xiaomi officially entered the smart electric vehicle industry. Xiaomi plans to set up a wholly-owned subsidiary to take charge of the smart electric vehicle business, the announcement said. The initial investment is 10 billion yuan, with an estimated investment of US $10 billion over the next 10 years. Lei Jun, chairman, will also serve as chief executive of the smart electric vehicle business. Lei Jun revealed at the press conference that this will be the last major entrepreneurial project in his life and is willing to bet on all his reputation.

In recent years, with the gradual maturity of the industry, more and more technology companies are not willing to play a supporting role in the automobile industry. However, this great-leap-forward development needs to be based on strong technology, rather than relying on capital accumulation to make car building a building block game.

At present, China's new energy vehicle market is developing rapidly and has become the largest new energy vehicle market in the world, but the disadvantages in the development of new energy vehicles have gradually emerged. Quality problems such as axle breakage, spontaneous combustion and three-electricity system defects of new energy vehicles have been widely complained, especially the self-sufficiency rate of automobile chips is not high, facing the hidden danger of being stuck in the neck. In addition, product indicators water injection, flamboyant performance, after-sales pot and other false publicity and overbearing sales are very common, which have gradually become constraints to the upward development of the industry.

New energy vehicles are the development direction of the automobile industry in the future. Cross-border automobile construction may inject new development possibilities into this industry. We should also give enterprises some space and opportunities for development, but we should also prevent the future development of leading and overdrawing. CCTV said that although new energy vehicles are marked with the word "new", the hard principles of basic research and development, intensive cultivation of core technologies, innovative breakthroughs and long-term achievements are irrefutable. There is nothing wrong with cross-border companies dreaming of "corner overtaking", but they should also beware of "overturning" midway.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat