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Yesterday, the official official of Xiaomi Group announced the formal establishment of Xiaomi smart car business, and held a press conference that night. In response to this, Lei Jun, founder of Xiaomi Company, revealed a lot of plans about why to build cars and the future in an interview with CCTV a few days ago.

According to the CCTV financial report, Lei Jun said that the group had been troubled for a long time in deciding whether to enter the car-building industry, and had conducted a great deal of research for nearly 75 days when it was made. The survey showed that there were many results in supporting or reminding Xiaomi to build cars. In the end, after the decision of the group's board of directors and management, Lei Jun decided to take action, and Lei Jun himself led the team.

Lei Jun said that because he began to have a strong interest in electric vehicles in 2013, and in the past seven or eight years, he has joined nearly 10 companies in the field of smart electric vehicles. So I have a certain understanding of the industry.

Lei Jun also mentioned that after Xiaomi officially announced the construction of the car, it did not invest in building the car so quickly, but continued to do market research and consider what kind of products to build according to the needs of the market. According to Lei Jun, the timetable for electric cars is about three years, so we have to postpone the naming of Xiaomi cars in the future. after all, he thinks that building cars is more important than products, and there is still more time to name them.

At the same time, Lei Jun said that he hopes that the outside world will reduce the popularity of Xiaomi car-building, because the higher the heat of the market, the greater the pressure on Xiaomi, which will also affect the possibility of Xiaomi car products.

As for how to operate and the investment plan, at the Xiaomi car press conference last night, Lei Jun also said that in order to help Xiaomi enter the industry, he would invest 10 billion US dollars in the next 10 years, with an initial investment of 10 billion yuan. Lei Jun stressed that Xiaomi decided to use "wholly-owned form" to enter smart cars and set up a wholly-owned subsidiary of smart electric vehicles, that is, all the money is paid by Xiaomi.

At the same time, Lei Jun promised: "I decided to lead the team myself. this will be the last major entrepreneurial project in my life. I am willing to bet all the achievements I have accumulated in my life and all my reputation to fight for Xiaomi car!"

Therefore, many netizens expressed support and support for Xiaomi's entry into the game, which is also the reputation accumulated by Lei Jun over the years. In the eyes of many netizens, he is a person who especially likes to do practical things, and all think that Lei Jun is a doer. After all, as more and more cases of "PPT car-building" appear in the automobile market, but fail in the end, Xiaomi Group has a sharp contrast.

He Xiaopeng, a competitor and good friend of Xiaopeng, and Shen Hui, founder of Weimar, sent blessings to Xiaomi's entry.

However, as we all know, car-building is an industry that needs to take root. The century-old history of cars depends on the precipitation of technology and core technology, and it is also an industry that needs to continue to "burn money". Li Bin, CEO of Xilai Automobile, once said bluntly, "I knew it would cost money to build a car, but I didn't expect it to be so expensive." Therefore, capital is very important for the new power to build cars, and how to raise capital has become the primary prerequisite for the development of new energy.

Xiaomi also seems to be ready for such a problem. According to official information, Xiaomi has been seriously investigating and building cars since January 15, 2021. As for the amount of money needed to build cars, Lei Jun said: we can afford to build cars. Lei Jun stressed that Xiaomi is no longer the Xiaomi of 10 years ago, and Xiaomi has 108 billion yuan in cash flow by 2020.

In any case, if Xiaomi can definitely enter the car-building industry, it must be fully prepared to sprint for five to 10 years, and face the journey with great investment, awe and enduring patience. Perhaps with more and more technology companies cross-border car-building reasons, but also the travel of intelligent electric vehicles to lower the threshold of car-building, compared with traditional cars, the car of the future is more like an electronics industry. As to whether Xiaomi is tired or not, it can only be given to time.

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