AutoBeta(AutoBeta.net)04/01 Report--

According to the convention, FAW Red Flag will publish the latest sales data "on time" on the last day of each month, and March this year is no exception. According to official data released, FAW Hongqi accumulated sales volume exceeded 70000 vehicles from January to March 2021, with a year-on-year growth of 180%. Based on the data released by FAW Hongqi before, the cumulative sales volume of FAW Hongqi exceeded 45500 vehicles from January to February 2021, that is to say, the sales volume of FAW Hongqi in March this year was about 24500 vehicles.

FAW Hongqi can achieve strong growth, mainly because of the impact of the epidemic situation on the domestic automobile market in the first quarter of last year, and the sales volume rose year-on-year due to the low base last year. However, although the year-on-year growth in sales in the first quarter of this year was due to the impact of last year's epidemic, compared with the performance of the Red Flag brand in previous years, this year's performance of the Red Flag brand is really bright enough. It is understood that FAW Red Flag's sales target this year is 400,000 vehicles. At present, 17.5% of the target has been achieved. The remaining three quarters need to complete the sales volume of 330,000 vehicles. The pressure is not small.

At present, FAW Hongqi has formed a car family composed of H5, H7 and H9, as well as an SUV family composed of E-HS3, HS5, HS7 and E-HS9. The product system is relatively perfect, covering the middle and high-end consumer market of 150,000 - 700,000 yuan. However, FAW Red Flag did not announce the specific sales volume of specific models every time it announced sales volume.

According to data released by manufacturers, Cadillac sold 35700 vehicles, Lexus 40014 vehicles and Volvo 29172 vehicles in January-February 2021. According to the cumulative sales volume, the sales volume of Hongqi brand in the first quarter was 70000 vehicles, Cadillac sales volume in March needed to reach 34,300 vehicles, Lexus needs to reach 29,986 vehicles, and the pressure for these two brands to overtake Hongqi is not small. Of course, if you look at sales of 24500 vehicles a month, Lexus and Cadillac are relatively easy to overtake.

Positioning sink, product gradually enriched and marketing continued to exert force, so that the sales volume of Hongqi brand ushered in high growth. In terms of product planning, Hongqi brand plans to launch 21 new vehicles within 5 years, covering L series (new Hongqi supreme car), H series new Hongqi mainstream car), S series (new Hongqi coupe) and Q series (new Hongqi business exit car), among which 18 new energy vehicles account for. According to the red flag brand planning, this year will launch E-QM5 and medium-term modification HS5 and other models, is expected to further improve the terminal market sales performance.

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