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With the approach of the Shanghai Auto Show, the first mass-produced Audi A7L model of SAIC Audi has been exposed in China for the first time. Recently, a spy photo of the tail of the auto Audi A7L was exposed on the Internet. Judging from the photos, the domestic Audi A7L cancels the slippery-back body design of the imported Audi A7, lengthens the body according to the needs of the domestic market, and tends to the traditional hatchback shape, which brings more space performance.

From the side of the body, the Audi A7L uses brand-new rims, the front fender position adds a decorative badge, and the triangular window area of the C-pillar position becomes smaller. As an extended version of A7, its lengthening is mainly concentrated in the back door and rear, the frameless door is not cancelled because of the lengthening, and the rear lights also use the overseas version of the through-through design.

In terms of power, SAIC Audi A7L is expected to be equipped with EA888 2.0T turbocharged engine, providing high and low power versions for consumers to choose from, and is also expected to use a light hybrid system composed of 3.0T turbocharged engine + 48V. In terms of transmission system, SAIC Audi A7L will be equipped with a 7-speed wet double clutch gearbox.

According to previous reports, the Audi A7L will be officially launched at the Shanghai Auto Show, which opens on April 19 this year, and will begin pre-sale in the fourth quarter of this year at the earliest and go on sale in the first quarter of next year.

For SAIC Audi A7L, netizens also expressed their views. Some netizens said that "the A7 without a back has lost its soul", while others thought that the "extended version of Audi A6L". However, some netizens said that if the price is similar to that of A6L, it is OK to compromise in appearance.

At present, SAIC Volkswagen has only two brands, Volkswagen and Skoda, and the luxury market is still vacant. However, with the mass production of SAIC Audi's first model, SAIC-Volkswagen will also usher in a more complete brand camp, including Skoda, a mid-and low-end brand, Volkswagen brands in the mainstream market, and Audi brands in the luxury market.

In December last year, China FAW, Germany Audi and SAIC reached a consensus that SAIC Audi products will be sold and after-sales services by FAW-Volkswagen Audi investor network in the future. It can be said that the production and sales of SAIC Audi have been established, and the first domestic model will be seen with consumers at the Shanghai Auto Show as soon as possible.

In addition to SAIC Audi A7L, Ningbo Branch of SAIC Volkswagen Co., Ltd. applied for Audi C-level SUV technical renovation project. At present, Audi's medium and large SUV has two models, Q7 and Q8, but which model will be put into production in the future remains to be confirmed.

In addition to product progress, SAIC Audi also ushered in personnel changes. Jia Mingdi, general manager of SAIC Volkswagen sales Company, was transferred to executive deputy general manager of SAIC Audi Marketing Division, according to SAIC on April 1.

According to the data, Jia Ming-Di joined SAIC-Volkswagen in 1998 and took over as SAIC-Volkswagen sales and Marketing Executive Manager and General Manager of Shanghai Volkswagen sales Co., Ltd in September 2010. In the second half of 2018, SAIC Volkswagen dealt with the Audi brand division, and Jia Mingdai was also the head of SAIC Audi brand. Although Jia Ming dysprosium has rich experience in SAIC Volkswagen, it undoubtedly adds a lot of pressure in the face of a brand new brand.

SAIC Audi is an important step for SAIC-Volkswagen to make up for luxury brands, and SAIC-Volkswagen is the profit cow of SAIC Group, so it is not difficult to see the importance of SAIC Audi to the group. As we all know, the development of SAIC-Volkswagen in 2020 is not optimistic, the decline far exceeds the market level, so the market will give the answer whether it can hit bottom and rise in 2021, and what kind of development opportunities Audi brand will bring.

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