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Toyota Supra, as one of the most classic sports cars in Japan in the 1990s, is known as the "Bull Devil King" in China, and is favored by many fans for its excellent performance. Today, the car finally went on sale in the Chinese market, with a total of two equipped models priced at 496000 yuan and 626000 yuan respectively.

In fact, the release of the new car in China was completed as early as November last year, but the price was not formally determined at that time, only the official starting price of 2.0T model is expected to be about 400000 yuan, and the starting price of 3.0T model is expected to be 600000 yuan. Judging from the official listing price, there is really not much deviation from the previously scheduled price, especially the 3.0T model.

However, it is worth noting that although there is no obvious deviation in the official pricing of the car, it needs to be increased. According to well-known car critics, a car friend asked the dealer with this price, but was directly told: today's price has gone to 680000, as for which version of the terminal price is not known.

According to previous media reports, the quota of the car is only 300, so it is inevitable to increase the price and raise the car. At that time, Weibo certified car blogger Yuan Heyuan revealed that the Supra dealers had already offered a price on arrival, selling 768000 3.0T models and 668000 2.0T models. Judging from the quotation, the price increase is indeed quite large.

Although Toyota Supra is listed as "Toyota", the model is based on the BMW Z4 platform. As a reference, the domestic BMW Z42.0T model sells for 48.88-533800 yuan, while the 3.0T model sells for 633800 yuan, so from the perspective of brand and market positioning, the price of the new Supra is lower than that of the BMW Z4. Now the dealers are selling at a higher price and pushing the final price to a new height than the BMW Z4, which is obviously difficult for many consumers to understand. As a result, many netizens ridiculed: "Why not choose BMW Z4?"

Perhaps the return of Toyota Supra as a classic sports car has more immeasurable "feelings" than the price. In the view of some dealers, it is possible to quote a false high price through the market heat of the model and use the market voice to test the value of the product. However, it can be believed that the market will eventually return to rationality.

Although the Toyota Supra is based on the BMW Z4, there are significant differences in the design from the inside out. The new Toyota Supra has a slimmer front, an overall rear cockpit and a shorter rear, giving the new car a sporty body ratio. In the rear part, the rear spoiler on the upper edge of the rear compartment cover of the new car is very unique, creating a dynamic upward line, and below it is the Toyota Bullhead LOGO and Supra logo. The taillight group has evolved on the basis of the fourth generation Supra. Although the taillight group still has a horizontal layout, the outer outline has become a triangle spreading to both sides. At the same time, the new car also uses exaggerated diffusers and large-caliber exhaust, highlighting the sense of movement of the new car.

In terms of interior decoration, the overall design of the new Toyota Supra center console is relatively simple, with an overall bias towards the BMW design style, especially the BMW signboard electronic shift lever and the iDrive multimedia infotainment system control knob. And the use of full liquid crystal dashboard with three-spoke multi-function steering wheel, central control suspension multimedia display screen with a large number of carbon fiber panels on the center console.

In terms of power, the Toyota Supra 2.0T model is equipped with a BMW Z4B48 2.0T engine with a maximum power of 197hp, a peak torque of 320Nm, an eight-speed automatic transmission and a 0-100Km/h acceleration time of 6.5s. And a 3.0T in-line six-cylinder engine with a maximum power of 340hp and a peak torque of 500Nm. The transmission system matches the engine with an 8-speed manual gearbox with a 0-100km/h acceleration time of 4.3s.

Even though the price of the new Supra will remain at a high level because of the car history and feelings, it has now exceeded the price of the BMW Z4 through a price increase. However, it is still a minority who can buy a Toyota sports car at a price close to or more than 500000, and even the Acura NSX sports car, which also has "emotional" value, ended up being an unpopular model because it could not be accepted by the market for a 1 million discount.

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