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2024-09-08 Update From: AutoBeta autobeta NAV: AutoBeta > News >
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With the increasingly fierce competition in the current domestic consumer market, many car companies will use some sales tricks to improve their market competitiveness, in order to understand the shortcomings of competitive models and seize each other's disadvantages to achieve the purpose of "raising themselves and belittling others".
A few days ago, some netizens revealed a suspected sales skill of a car company, which not only mentioned that the performance of the three-cylinder engine was not as good as that of the four-cylinder engine, but even compared with a number of similar models.
The specific content mentioned that the fifth standard for car selection is to choose a 4-cylinder engine, and the comprehensive torque should reach more than 250 Nm. Due to the severe jitter of the three-cylinder engine and slow acceleration at the back end, and compared with the four-cylinder engine with the same displacement, the three-cylinder engine does not burn fully and consumes high fuel consumption. Geely Xingrui is equipped with a 2.0T four-cylinder engine with a torque of 300 Nm.
At the same time, in this promotion, we also saw the official comparison of several models of the same class, second only to Geely Xingrui models are 1.4T, 1.5T, 1.2T and 1.3T, which are all the best-selling models in the current market.
Although some of the sales skills of major brand manufacturers against competitors are more sharp, hit the pain point, some of the content is an objective fact, but there may also be some exaggerated and false elements to achieve the goal. It is worth mentioning that netizens revealed that the official has removed this propaganda manuscript.
Geely Xingrui mentioned in the promotion is a compact car owned by Geely. It is a compact car built by Geely based on CMA architecture. The new car has launched a total of four equipped models with a guide price of 11.37-149700 yuan. All models use a 2.0-liter turbocharged four-cylinder engine.
The 2.0T turbocharged four-cylinder engine with 190 horsepower and 300 Nm maximum torque is equipped with in-cylinder direct injection technology and uses an aluminum alloy cylinder head. The maximum power speed is 4700 rpm and the maximum torque speed is 1400 to 4000 rpm. This engine is matched with a seven-speed double-clutch transmission.
From the point of view of exterior design, Xingrui continues the design elements of Geely PREFACE concept car, with high recognition of straight waterfall intake grille and sharp headlight group design with shield front grille. The side of the body is designed with a slippery back, and a chrome-plated decorative strip at the tail is connected to the headlights on both sides, with oval bilateral exhaust. In terms of body size, the length, width and height of the new car is 4785/1869/1469mm, and the wheelbase is 2800mm, which is between Dihao GL and Borey.
The interior design uses a two-color design, equipped with a 12.3-inch LCD instrument and a 12.3-inch suspended central control screen, and cancels a large number of physical buttons, making the overall visual effect more concise.
According to Geely's 2020 results, last year can be said to be the most difficult year for Geely, with revenue, net profit and gross profit margin falling for two consecutive years compared with the same period last year. In 2020, Geely's operating income was 92.1 billion yuan, down 5.4% from the same period last year; net profit was 5.57 billion yuan, down 32.4% from the same period last year; and gross profit margin was 16%, down 1.4% from the same period last year.
Geely reported sales of 77221 vehicles in February, an increase of about 265% from a year earlier, but this exaggerated increase does not make much sense. After all, national car sales were stagnant in February last year. In month-on-month terms, February sales nearly halved compared with January.
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