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Great Wall Automobile will officially unveil its tank brand at the Shanghai Motor Show on April 19, its official Weibo said on April 6. In fact, in late March, Great Wall Chairman Wei Jianjun publicly said that WEY's tank series will become an independent off-road brand and will become another high-end brand of Great Wall.

It is reported that after independence, the tank brand will be parallel to the WEY brand, one for the off-road SUV market and the other for the urban SUV market, which means that although the two brands are positioned at the high end, they are committed to the development of different market segments and will not consume each other. However, although the tank brand is located at the high end, it will be weaker than the WEY brand.

Tank brand is the fifth brand after Harvard, Euler, Great Wall and WEY. It is also the second high-end brand under Great Wall Automobile, which will have a new brand identity. According to the registration information of the State intellectual property Trademark Office, Great Wall Motor has applied for a new brand trademark "TANK", and the official news released today also confirmed that "TANK" will become the logo of the tank brand. From the LOGO look, the overall resemblance to the Marvel hero Iron Man helmet, except for the top covered with the letter T, the bottom half printed with the letter "TANK". From the perspective of design techniques, it has a great similarity with the WEY brand car logo.

According to official data, the future tank platform will provide 2.0T and 3.0T engine options to match the first domestic vertical 9AT gearbox, covering fuel, PHEV and HEV power forms. Among them, the 3.0T engine + 9AT combined with P2 hybrid system, the total power and total torque are at a high level, providing extremely strong cross-country power performance.

At present, the tank series only launches the tank 300 model, the manufacturer guidance price is 17.58-220000 yuan, the power is equipped with 2.0T engine, the maximum power 167kw, the peak torque is 387N ·m, matched with the 8-block self-integrated gearbox. As a new compact SUV model under the WEY brand of the Great Wall, Tank 300 has attracted wide attention from netizens because of its shape and configuration since its debut. On March 25th, the WEY brand announced that orders for tank 300 would be suspended from March 29th, due to "insufficient production capacity and need to be revamped".

At present, it is certain that the tank series become an independent brand, but it means that it takes a lot of financial, material and human resources, and the market end and the sales end can be said to be interdependent. Once there is a mistake, it will put great pressure on the mainframe factory. At present, there is only one type of tank 300 in the tank series, and tank 600 and tank 900 still need a long time to appear on the market, while the space of hard off-road vehicles is relatively narrow in China, but the performance-to-price ratio of tank 300 is better than that of other joint venture brands. therefore, it can still be favored by the market in the short term, but in the long run, Great Wall still needs a long-term development strategy.

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