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When Xiaomi successfully announced its foray into the auto industry, its plans became the focus of the industry. Thanks to the smooth progress of the group's plans, Xiaomi CEO Lei Jun has also made more responses to Xiaomi's first car to be launched, so that Mi Fan has a better understanding of the new car.

On April 7, Lei Jun opened his third live broadcast event, during which he and the famous industry guest Han Lu jointly revealed the "news" of Xiaomi's first car. Because more rice noodles will be what the first model of Xiaomi car will be. Lei Jun revealed that the positioning of Xiaomi's first model will be the most cutting-edge product, either a car or an SUV, and the model is higher between 10 and 300000.

Although the live broadcast of Xiaomi did not give a clear answer, but has further narrowed the scope. Lei Jun said that the company had already made a decision on what Xiaomi's first car would be, but it fell into a choice after 755 days of research. In order to understand the demand for rice noodles, Xiaomi launched a vote on Weibo, and eventually 45 per cent wanted to be a car, 40 per cent wanted to be an SUV, and the remaining 10 per cent wanted to be a sports car and an RV.

In this regard, Lei Jun believes that Xiaomi's first car must not be a sports car or an RV, but it is not a car or an SUV, and it will be discussed again in the end.

As for the model price, according to the voting results of rice noodles, 2/3 of netizens want Xiaomi to be priced at more than 100000, while only 8% want to be 300000. Therefore, it also shows that rice noodles hope that the model built by Xiaomi will be set at the middle and high end, and for the time being, there will be no lower threshold model such as "the first car for young people".

In a previous interview with the media, Lei Jun mentioned that after Xiaomi officially announced that it would build a car, it did not invest in building a car so quickly, but continued to do market research and consider what kind of products to build according to the needs of the market. According to Lei Jun, the timetable for electric cars is about three years, and decisions such as the product naming of Xiaomi cars in the future can be postponed, and the product is the most important.

However, Han Lu also questioned the need for a more stringent decision on the basis of a 75-day investigation report, as it is likely to affect the success or failure of the company. Lei Jun said that he and the company have been involved in the automobile field for a long time, and have accumulated a lot of related things. For example, there are hundreds of vehicle-related patents owned by affiliated companies, and many departments are linked with cars. It's just that car building has just been established.

At the same time, Lei Jun was also asked that Xiaomi car building project has just been established, with the development of more new forces such as Lulai Xiaopeng, according to the three-year cycle, Xiaomi car can have any advantages to compete with them? However, Lei Jun did not give a specific reply, saying only that when Xiaomi released the car, it would certainly represent the cutting-edge technology and cutting-edge level at that time, because the mobile phone technology is the same as the automobile technology, and Xiaomi's "first fight is the decisive battle" will live up to everyone's expectations.

Obviously, Lei Jun is still confident about Xiaomi's future competition, saying that Xiaomi currently has money and a team, so it is not a problem. After all, compared with many car companies today, many of them are financed through PPT, while Xiaomi is wholly owned. At the same time, the company has considered numerous difficulties and problems, so there is no need to worry.

Some analysts believe that car building is an asset-heavy business, which will consume a lot of resources and bring long-term financial burden to the company, which may have an impact on the current profitability of the company. Although the amount of money of Xiaomi is not large, it is enough at present, and Xiaomi still has advantages in terms of team and technology, so whether Xiaomi can build a car successfully or not mainly depends on the core technology, the adaptation of software and hardware experience to the automotive field, the continuous investment of funds, whether fans can be converted into sales, and so on.

At the same time, for Xiaomi, in the future market competition, in addition to the transformation of more traditional car companies, as well as the influx of new forces from other Internet technology giants such as Apple and Huawei, it will undoubtedly become a great challenge. It can be said that the future car market is still full of gunpowder.

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