AutoBeta(AutoBeta.net)04/07 Report--

As of April 7, four Japanese car companies, Toyota, Honda, Nissan and Mazda, have announced their latest monthly sales in China one after another. It is not difficult to guess that the epidemic led to the stagnation of the domestic car market last year, and the low base led to a substantial increase in sales in the first quarter of this year.

According to the latest figures released by Toyota, China sold 166600 vehicles in March, with a cumulative sales of 473500 from January to March. Judging from the data, Toyota outperformed Honda and Nissan in China, mainly due to the continued hot sales of models such as RAV4 Rongfang, Carola, Asian Dragon, Camry and Liling, as well as the growth of luxury brand Lexus.

It is understood that Toyota will release a number of new cars this year. Among them, FAW Toyota Asia Lion plans to be officially launched on April 10, while Guangzhou Auto Toyota Ling Shang plans to launch in the first half of the year. The two models are based on TNGA architecture and are positioned as A + class sedans. GAC Toyota's new Hanlanda and FAW Toyota's "Halanda" will be unveiled at the Shanghai Auto Show and are expected to be launched this year. In addition, according to the latest news, Toyota Weisa will be unveiled at the Shanghai Motor Show and is expected to be made in China this year.

Honda sold 390200 vehicles in the first quarter, compared with 180100 for Guangzhou Auto Honda and 210100 for Dongfeng Honda, compared with 151200 in March, 76200 for Guangzhou Automobile Honda and 75000 for Dongfeng Honda.

Overall, Guangzhou Auto Honda's product camp is richer, cars are Feido, Ling Pai, Accord, SUV is colorful, Haoying and Guandao, MPV models are Odyssey, these models have a good position in the market. Therefore, Dongfeng Honda will also continue to expand its product camp. For example, Dongfeng Honda "Civic" is already under planning and is believed to be introduced to the market soon.

Nissan sold 352400 vehicles in the first quarter, compared with 289200 for Dongfeng Nissan / Qichen, and 130500 for Nissan in March, including 100900 for Dongfeng Nissan / Qichen.

Dongfeng Nissan mainly depends on Xuanyi, Teana, Xiaoke, Qijun four model volume, Dongfeng Nissan Qichen sales are relatively low. Car camp Teana and Xuanyi sold 12600 and 44200 cars respectively, while SUV camp Qijun and Xiaoke sold 14400 and 15200 cars respectively. As for the Qichen brand, in addition to more than 2000 D60, Qichen T60, Qichen Star are about 1000.

The new generation Qijun will make its debut at the Shanghai Auto Show and plans to go public this year. The new Qijun has made significant adjustments in appearance and interior, and its size has also been improved compared with the new model, but it is equipped with a 1.5T three-cylinder turbocharged engine that matches the CVT gearbox. Although there is a significant improvement in power compared with the new model, domestic consumers generally do not accept the three-cylinder engine. In this case, Nissan insists on launching a three-cylinder car. I am afraid its later market performance is not optimistic.

Compared with Toyota, Honda and Nissan, Mazda is a niche brand in China. According to the data, the cumulative sales of Mazda in China in the first quarter were 49900, while those of FAW Mazda and Changan Mazda were 17300 and 32600 respectively, while that of Mazda in March was 18700. FAW Mazda and Changan Mazda sold 8300 and 10400 respectively.

From the perspective of sales structure, the sales of FAW Mazda is much lower than that of Changan Mazda, which can be said to have seriously depressed the sales performance of the Mazda brand in China. Yesterday, the news of "FAW Mazda will be dissolved and business merged into Changan Mazda" spread like wildfire. FAW Mazda, Mazda and Changan Motor are in talks, and the three parties plan to merge the Mazda brand-related business being carried out by FAW Mazda Automobile sales Co., Ltd. into Changan Mazda Automobile Co., Ltd., China Finance and Economics reported.

In response to the news, the relevant person in charge of Mazda China said: I have not heard the relevant information, the relevant rumors have been in December last year, but also refuted the rumors, this time will not issue an explanation. Changan Automobile responded that it did not deny but did not know the specific form of change.

Japanese brands made up of Toyota, Honda and Nissan are gaining market share in the domestic market, and this month's Shanghai International Auto Show will launch a new car offensive. It is understood that Guangzhou Auto Toyota brand new Hanlanda, FAW Toyota "Crown-Lu Fang", Toyota Weisa, Guangzhou Automobile Honda "Civic", Dongfeng Honda New Civic, Guangzhou Automobile Honda Haoying PHEV, Nissan Xinqijun and so on will be unveiled at the auto show.

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