AutoBeta(AutoBeta.net)04/10 Report--

"Congratulations on coming," Tesla CEO Musk said on Weibo on April 10. This is a difficult milestone. " Tao Lin, vice president of foreign affairs of Tesla, forwarded Musk Weibo: "whether the 100, 000 cars from NIO are offline or the cars announced by Xiaomi officials, they all indicate that a new era is getting closer and closer to us, accelerating the transition from fuel-fueled vehicles to new energy vehicles. Look forward to more colleagues."

On April 7, the 100,000th mass production car of Xilai was put off the production line at the Jianghuai NIO factory. Official figures show that from May 27, 2018 to July 18, 2018, it took a total of 26 months to take 50, 000 production cars off the production line, from 50, 000 to 100000, a total of nine months. At present, four models of ES6, ES8, EC6 and ET7 are on sale, of which ET7 is scheduled to be officially delivered next year.

Li Bin said bluntly at the offline ceremony, "Wei has endured a lot of doubts over the years. Three years ago, everyone said that NIO still wanted to sell cars without a factory, and it was crazy to sell four or five hundred thousand Jianghuai cars on the tail tag." "now that Xilai has launched 100,000 electric cars, it has taken us three years to prove to everyone that we are not liars!"

At the media meeting on April 7, Li Bin also talked about the hot topics that consumers pay close attention to in the current electric vehicle market.

Over the past year, more and more technology companies have begun to build cars, which has inevitably added some excitement to the new energy vehicle market. In response to this phenomenon, Li Bin said that the entry of Internet companies such as Xiaomi to build cars is undoubtedly good for promoting the development of the intelligent electric vehicle industry and can speed up the transformation of the industry, but the automobile industry is not a winner-takes-all industry. in the end, people fight for technology and products, not traffic.

Li Bin said that NIO will not explore too low space and will maintain its position in the high-end market. However, Li Bin also believes that setting the price in the range of the high-end market means entering the high-end market, which is a very naive thing. "hundreds of thousands of cars can also be said to be luxurious or high-end." but the real high end should be the high end of the whole system, including technology, quality, service, and so on.

Many people like to regard Tesla as a competitor, and will even become "China Tesla". However, Li Bin believes that Tesla and NIO are going their separate ways, and Tesla's share of China's high-end electric car market will further decline with the domestic production of Model Y.

At present, four models, Model 3, Model Y, Model X and Model S, are on sale under Tesla's control. The first two models have been domestically made and become the main selling models in China's electric vehicle market and even the global electric vehicle market. However, with the acceleration of localization, the prices of these two models will indeed go down. According to the report of the securities company, the final price of Model 3 may be around 200000 yuan, and Model Y will also drop to around 270000 yuan. Compared with Xilai, the prices of its ES6, ES8 and EC6 are relatively strong, with an average market price of 427500, and the latest ET7 model costs 44.8-506000 yuan.

From the price point of view, with the in-depth localization of Tesla continue to reduce the price, it has been very difficult to compare prices with Tesla, can only continue to launch high-end products, enhance high-end brand image, and seize the high-end luxury car market. In other words, Tesla wants to be an automobile product that domestic consumers can afford, while Xilai aims to target the traditional luxury new energy vehicle market where the layout of the new energy vehicle market is slow.

At present, although Lai Automobile is a new car-building brand, it does have a certain position in the domestic high-end electric vehicle market. According to the product pricing of Lulai, there are not many traditional luxury electric cars with a price of more than 300000 yuan. from this point of view, Lulai has a certain advantage.

Although the sales volume of Lulai car is particularly eye-catching, the market value of its stock price has risen for a time, and its gross profit margin has changed from negative to positive, it still lost 5.3 billion yuan in 2020. As a particularly expensive industry, car-building has a long way to go to achieve real profit.

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