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Brands familiar with Wuling know that Wuling gained great fame through mini commercial vans over the past decade, and then expanded the entry of micro commercial pickups to boost the development of the brand. However, with the upgrading of domestic consumption, Wuling mini commercial models have shrunk significantly, which Wuling attempts to begin to transform.

Following Wuling's success in turning Wuling Hongguang MINI EV into the best-selling electric car, there have been more new energy models recently. According to several groups of declaration pictures released by the Ministry of Industry and Information Technology a few days ago, SAIC Wuling changed its Baojun model and renamed it, of which the Baojun E200 was renamed Wuling and renamed NANO EV. At the same time, Baojun's E300 has been renamed KiWi EV, but the model has not been replaced with Wuling's LOGO.

Specifically, there is no obvious change in the appearance of these two models, only to upgrade the details, such as the renaming of the E200 and E300 to be closer to Hongguang MINI EV, to NANO EV and KiWi EV, respectively, in which NANO EV is replaced by Wuling's new "silver standard" LOGO, which means that Wuling is trying to increase market recognition of the two models.

As we all know, since Wuling launched Hongguang MINI, it has been recognized by more and more markets with lower threshold and performance-to-price ratio, and the growth continues. Data show that since Wuling Hongguang MINI went on sale in July, it has reached nearly 10,000 vehicles in August, and sales have continued to soar since then, successfully winning the top spot among domestic pure electric models in September last year. Sales continued to rise in the following months, and production and sales reached an all-time high in March this year, leaving a clear gap with other pure electric models.

Therefore, the success of Hongguang MINI may give Wuling more confidence, hoping to accelerate the realization of micro-electric market invasion, can achieve transformation.

Over the past decade, the Wuling brand has experienced a peak, but as the dividends of commercial vans in the Chinese market are weakening, consumption upgrading, and increasing R & D capital and labor costs, the low-end market has shrunk significantly, and its profits are the same, leading to a decline in SAIC GM Wuling sales.

In May last year, Wuling officially released a new "silver standard" around the world. SAIC GM Wuling will also sell red-label models, officials said, except that red-mark will continue to dig deep into the commercial vehicle market, while silver-standard will be responsible for the higher-end passenger car market.

At present, the silver standard model only has the first positioning MPV model Capgemini, but the Ministry of Industry and Information Technology has also exposed another model of its new standard, positioning the first new SUV declaration map of Wuling Silver Standard. According to the rear sign, the new car may be named "Wuling Star" in the future. It will carry a 1.5T turbocharged engine made by SAIC GM Wuling Motor Co., Ltd., which is called LJO.

It can be seen that with the development of the automobile industry and the digital age, many automobile brands are constantly examining their brand image in order to adapt to different stages of aesthetics and development trends. For independent brands, the decline in the price of joint venture brands has threatened the development of independent brands, and independent brands need to embark on the road of "high-end" in order to have greater strength to compete with joint venture brands.

Therefore, from the release of more Wuling models, it also shows that Wulingzheng hopes to seek market expansion through the new energy Wechat market and the mid-end household market, so as to achieve brand transformation.

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