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Looking back at the performance of the automobile market in recent years, many independent brands have achieved upward development. For example, Great Wall Motor last year bucked the trend by building multiple platforms and launching multiple models. In this environment, Great Wall Motor chooses to strike while the iron is hot and, as always, push forward the layout of more models.

At a media conference held by Great Wall Motor today, Li Ruifeng, vice president of Great Wall and general manager of WEY brand, revealed a number of new Great Wall plans. Among them, it is proposed for its WEY brand to accelerate market segmentation and launch a number of new models in the next 2-3 years, which are expected to cover SUV, cars, MPV and other categories.

This means that Great Wall has planned to restart the car project, the first car will be under the WEY brand, according to Great Wall's plan, the new car series will be launched in May this year. In the target market, the WEY brand first aims at the B-class car market. There will even be MPV models in the future.

Li Ruifeng also said that the Great Wall WEY brand has planned a detailed product system, including cars and MPV, and will launch more than a dozen models by 2023, with the price range extended from 150000 yuan to 150000-300000 yuan.

It is understood that Great Wall, which dominates the SUV market, is currently the only new energy brand that has launched sedan models, while others, such as Chang, Harvard, WEY, and so on, have not launched sedan models, such as Euler's sedan models are all realized shortly after the launch of the brand. Previously, all the cars owned by the Great Wall came from the direct brand of the Great Wall, with as many as nine models, but all of them were suspended because of poor market performance.

As to why Great Wall Motor has only considered restarting its car plan so far, Li Ruifeng also replied that it is mainly because Great Wall Motor did not have complete technical reserves in the past, and it can only focus on a certain area through a limited reserve base. Only when it is bigger and stronger can it have the strength to expand into new categories, but this does not mean that the brand is no longer focused on SUV strategy.

In addition, at this communication meeting, Great Wall Motor also revealed that it has independently developed the WEY-branded tank 300, setting a small goal of "challenging the world's first cross-country SUV market share" within five years. It plans to launch five new products in three years, achieve the target of 100000 this year and hit 350000 and 500000 by 2023 and 2025.

This confidence is also due to the fact that the Great Wall launched platforms such as tanks and lemons last year, based on which a large number of models were built and put on the market. Among them, the tank 300 based on the tank platform has become a best-selling model that needs to stop production and upgrade production capacity, and the Great Wall has been independent from WEY into a brand, reflecting the strength of tank 300.

According to Great Wall Motor today, orders for tank 300 have now exceeded 14000, and delivery could reach 12000-13000 if not affected by the shortage of chips. Followed by the launch of medium and large machine armour cross-country SUV, medium and large business SUV, mecha beast and luxury business flagship SUV.

As can be seen from the Great Wall's plan, with the rise of SUV models in recent years, Great Wall has not really given up the idea of returning to cars. Even what height the Great Wall thinks the car category can reach in the future, and whether it can be made into a separate brand like tanks, may also be a direction. Of course, with the models released by the Great Wall in recent years, what kind of car models will be launched in the future? there are also some expectations both inside and outside the industry. In addition, the Great Wall WEY, driven by the Tank 300, has also contributed to its attention in the future market.

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