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When electrification and intelligence become the development trend of the automobile industry in the future, the state and the government begin to increase investment in new energy vehicles, the expanding market and huge capital potential. more and more technology companies are not willing to play a supporting role in the automobile industry, including real estate, mobile phones, home appliances, Internet and other cross-industry giants have entered the bureau to build cars.

On April 13, Skyworth announced that it would hold a communication meeting on April 27. Judging from the exposed posters, Skyworth Group may enter the automotive industry to build Skyworth smart cars.

This news coincides with previous media reports. In the 9th China Electronic Information Expo, Skyworth Group booth displayed a Skyworth car, the new car is actually Timi ET5 license change model. According to relevant people at the meeting, Skyworth Group will change and upgrade Timi ET5 in late April. After the upgrade, the new car will be renamed Skyworth Automobile, and the tail label of the new car will also be changed to Skyworth Group English name "Skyworth".

It is understood that Timi ET5 is the first product under Timi Motors and will be launched in October 2020. According to the data, Jiangsu Tianmei Automobile Co., Ltd. was established in November 2019, and the legal representative is Huang Hongsheng. Huang Hongsheng is the founder of Skyworth Group, former Skyworth Group and Chairman of Skyworth Holdings. In 2011, he established Kaiwo New Energy Automobile Group Co., Ltd., dominated by Nanjing Jinlong, and began to lay out the new energy vehicle market. and with the passenger car access qualification approved by the Ministry of Industry and Information Technology in 2017, Timi was finally born. Timi Automobile brand logo uses the W shape, the English name is "Skywell".

Timi's first product is Timi ET5, with a subsidised price range of 15.28-198800 yuan. Timi ET5 front face uses a closed design, while adding a honeycomb decorative network for embellishment, the penetrating design connects the headlights on both sides, and the lower bumper area uses an exaggerated concave treatment to widen the visual ratio of the front. In terms of size, the length, width and height of the new car are 4698/1908/1696mm and wheelbase 2800mm respectively.

The new car uses a symmetrical central control layout in the interior design, with a 12.3-inch full liquid crystal meter and a 12.8-inch central display screen. In terms of power, the maximum power of the new car is 150kw, the peak torque is 320N ·m, and NEDC mileage is available in 410km and 520km versions.

As a member of the new power of car building, Timei Automobile's first product has been in the doldrums for a long time. On the one hand, the price is relatively high, but the product power is average. The price of 150000 yuan can already buy traditional fuel cars that sell well. Even in the field of electric vehicles, there are many choices. In addition, there is the issue of brand. Consumers know nothing about Timi Motors and even think it is a car product of Timi Studio, a subsidiary of Tencent.

Today, Skyworth plans to change Timi into Skyworth, in order to raise awareness, but it is obviously not easy to break the sales deadlock. Under the background of the new power of car-building, cross-industry car-building, and the layout of new energy vehicles by traditional car companies, what attitude should Skyworth take to enhance its market competitiveness?

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