AutoBeta(AutoBeta.net)04/17 Report--

The Shanghai International Auto Show will open in two days, and some media went to the museum to take pictures of the real car of the Euler Lightning Cat of the Great Wall. From the naming point of view, the new car continues the naming of the previous "cat" series, but there is an obvious difference in appearance. The new car uses a more retro design and will meet with you in the form of pure electric supercar. It should be noted that the real car pictures captured by the media are very likely to be concept models, but it is speculated that there will be no major changes to the mass production models.

Euler Lightning Cat is operated by former Porsche designer Almon Delta, so it adopts the design concept of "retro futurism". Lightning cat uses a closed grille design, the overall shape is extremely round, oval "frog-eye" headlights combined with raised shoulder lines on both sides, so that the new car does look like a Porsche Palamera. The back line on the side of the body extends all the way to the rear and uses a frameless door. The rear of the car is integrated with the side lines, and the taillight also uses an oval design, so the overall design still has a certain flavor of the times.

The interior layout of Euler Lightning Cat is also a retro simple design style. The steering wheel and dashboard of the new car adopt the retro design, the three-frame steering wheel adopts the circular design, and the barrel-type triple instrument has the flavor of the times. From the overall layout, the overall design of Euler Lightning Cat is relatively simple, human-computer interaction is mainly completed through two screens, and there are almost no physical buttons in the center console.

As for power, there is not much information yet, but it can be confirmed that the new car will adopt a dual-motor all-wheel drive system. In terms of price, the Euler Lightning Cat will also deviate from the existing products, and the price may be more than 200000 yuan.

In addition to Euler Lightning Cat, Euler Automobile will also unveil another "retro" model at the Shanghai Auto Show. On April 17, Euler officially released the official map of the new retro model, which has not yet been named and will be decided by consumers. The current candidate names include Euler Elf Cat, Euler punk Cat, Euler aristocratic Cat, Euler Persian Cat, Euler King domestic Cat and Euler Orange Cat.

From the official picture, the appearance design of this brand-new model is also different from the current model on sale, very similar to the Volkswagen Beetle. The overall shape of the new car is very round, the headlight group uses an oval shape, double-row door design and two-color body, the front and rear wing plate is wide out of the body, forming a wide body effect. At the rear of the body, the two silver strips extending to the rear of the car are very eye-catching, and the rear headlamp group also uses an oval shape, which makes the whole vehicle design very "old-fashioned".

Compared with the appearance, the interior layout of the new car will be "retro" incisively and vividly, such as the air outlet, the central control knob, the three-frame steering wheel, the window control area and even the throttle pedal, etc. the full liquid crystal dashboard uses the prototype design, the central control screen uses the suspension design, coupled with the red and green double color matching looks very retro. As for motivation, there is not much news at present, waiting for further official news.

Euler is a new energy vehicle brand under Great Wall Motors. At present, the main models on sale are Euler good Cat, Euler White Cat and Euler Black Cat. According to the data, the cumulative sales of Euler brands in 2020 was 56000, an increase of 44.76% over the same period last year, of which 47000 were Euler black cats.

In fact, Euler positioning is more inclined to female car brands, and the products currently on sale are designed with a round appearance, which is more in line with personality and lovely female orientation. From the latest exposure of the two models, although the use of retro means of expression, but still use a round styling design, from this point of view is also in line with the consumption target products of female consumers.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat