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With the transformation of the development of the automobile industry, more and more new car-making forces have settled in, which not only includes the transformation of many Internet industries, but also the cross-border of many other industries, which intensifies the competition in the industry. In this environment, the demand for talents of various automobile enterprises is also constantly increasing, especially in new automobile enterprises.

Thanks to the rapid development of new energy vehicles and the increasing demand for new energy vehicles, BOSS direct employment data shows that in recent years, the number of recruitment posts, the attention of job seekers and the income level of companies represented by Tesla, NIO, Ideal and Xiaopeng have been continuously rising.

Specifically, the demand for positions such as autonomous driving R & D, intelligent cockpit design, software engineer, sales and user operation in the car-building industry has increased by more than 1.8 times year-on-year. Because of this, the salary level of the whole industry has risen sharply, especially the new force of car building. According to BOSS direct employment statistics, the average monthly salary given by the new force in the current market reaches 15367 yuan, up 21.6% compared with the same period last year; even for some positions related to autonomous driving algorithm, the annual salary can even reach more than one million yuan, generally higher than the industry level.

According to the platform data, at present, the annual salary of some positions offered by companies such as NIO Automobile and Ideal Automobile has reached hundreds of thousands to millions. For example, the salary range of intelligent cockpit recommendation algorithm development position recruited by NIO Automobile has reached 26- 50K, while the monthly salary of chief system architect of intelligent human-computer interaction has reached 80- 110K; The ideal car gives a monthly salary of 30-60K for the position of intelligent cockpit senior system engineer and 35-60K for intelligent cockpit test manager. The annual salary of Xiaopeng Automobile's automatic driving vision algorithm senior engineer and automatic driving software senior expert is as high as 600,000 - 800,000 yuan.

On the whole, the three representative new force car enterprises give the salary of the position related to automatic driving, the minimum monthly salary also goes to 25k, the accumulated annual salary can be calculated close to 300,000 yuan. Such income can be said to be significantly higher than traditional car companies.

However, as we all know, as the automobile industry gradually shifts from traditional to intelligent industries, the selected employees are also biased towards Internet technical talents, commonly known as IT, so they are more inclined to the income of the industry in terms of salary.

Moreover, the emergence of new force car enterprises is relatively short, with the faster iteration speed and the increase of output, there is more demand for talents in this field. In addition, with the cross-border entry of Internet giants such as Baidu and Xiaomi, the car-building track becomes more and more crowded, and the competition in the industry becomes more and more big. After all, raising salaries is the best way to attract talent.

In addition, compared with the income of traditional brand car enterprises, the income of new forces in car building is also more attractive. According to BOSS direct employment salary, the average monthly salary of automobile sales for 1-3 years in Beijing is 8600 yuan; the average monthly salary of automobile sales for 3-5 years is 12900 yuan. The salaries given by Wei Lai, Xiaopeng, Ideal and Tesla to this position in Beijing went to 20-40K, 15-30K, 15-20K and 9-12K respectively.

For job requirements, only NIO and Tesla did not consider work experience, while Xiaopeng and Ideal required 1-3 years of work experience. It can be seen that the starting salary of new forces is much higher than that of traditional automobile enterprises.

According to industry analysis, with the influx of more new force automobile enterprises, the demand for more posts for new energy vehicles will also rise in the future, and with the continuous increase of market demand for new energy vehicles, the relevant talent gap will also expand.

As of April 19,2021, there are 248,000 new energy vehicle-related enterprises in China, among which, more than 30,000 new energy vehicle-related enterprises (all enterprises) were added in the first quarter of this year, with a year-on-year growth of 298%. According to estimates from iResearch Consulting, sales of new energy vehicles in China are expected to reach 5.3 million by 2025.

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