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For this year's Shanghai Auto Show, it can be said that there are many blockbuster models, and as Wuling Hongguang MINI convertible version can be counted as one. However, as a low-end cost-effective Wuling brand, what is the purpose of bringing such a convertible model? after all, the convertible model is a minority model in China.

During the Shanghai auto show, Wuling brought a model based on the Hongguang MINI convertible version, named Hongguang MINIEV CABRIO. Although the overall model unveiled is more refined and more conceptual than the Wuling Hongguang MINIEV, which is currently on sale, officials say the car is not a concept model and is expected to go into production in 2022.

In fact, the new car was exposed before it was launched, but there were few pictures at that time, and now the new car is officially unveiled at the 2021 Shanghai Auto Show. The appearance is different from the current Hongguang MINIEV, it is slightly modified as a whole, the front and rear of the car are closed, the circular LED lights are cute and retro, the central panel is star-shaped design, the bottom fog lamp also uses a ring lamp belt, and the bottom side of the car is decorated with glowing strips, which makes the whole more futuristic. The design of the rear part basically echoes with the front of the car, and the front and rear Wuling LOGO are set as luminous elements.

The biggest difference between the new car is that the new car is equipped with a convertible version, and the electric folding soft roof can be lifted and lowered at the click of a button. In addition, the seats in the car have also been adjusted from four to two versions, which reduces its practicability to a certain extent in order to make room for landing and putting its ceiling.

In terms of interior decoration, the whole is mainly gray-and-white elements, the inner cabin adopts circumferential design, and the double 10-inch joint screen and auxiliary instrument with a full sense of science and technology, which also adds a lot of luxury and futuristic feeling than the cash model.

As for the allocation of power, it has not been officially announced yet.

Convertibles are niche models for the domestic market, not only because they are more expensive, but also because they reduce their practicability. Therefore, people are most concerned about the price positioning of the car. However, you should know that the brand of the car is Wuling, so the starting price is not too high. Some netizens predict that due to the higher positioning of the car, it will be sold at a higher price than the Hongguang MINIEV launched by cash at RMB 2.88-43600, and the Macaron version at RMB 3.76-43600, which is expected to start selling around 50, 000 yuan, but exceeding the higher price will also make the convertible model lose its market competitiveness.

Some analysts believe that the reason why Wuling launched the convertible version of the model, or to prepare for transformation. For a long time, Wuling has always given people a sense of low-end and low-end, and the shift from low-end to high-end market through electric cars may also be an opportunity for brand transformation. At present, the low-end convertible field is a barren land, is a complete blank, with the emergence of the car is inevitably an opportunity.

You know, the arrival of Hongguang MINIEV has set a new record for Wuling to enter the new energy market-sales exceeded 270000 in 270 days on the market, and the total sales in January-February topped the world's single new energy model.

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