AutoBeta(AutoBeta.net)04/21 Report--

On the evening of April 20, Tesla issued another public apology and apologized for failing to solve the problem of car owners in time. Tesla wrote in the article that he respects and firmly obeys the decisions of relevant government departments, respects consumers, abides by laws and regulations, and resolutely and actively cooperates with all investigations by relevant government departments. Tesla has set up a special handling team to try his best to meet the demands of car owners and strive for the satisfaction of car owners.

Tesla said that in order to make up for the discomfort of car owners to the maximum extent, as well as the adverse effects on their car experience, life, and many other aspects, Tesla is always willing to do his best to actively communicate with car owners, seek solutions with the most sincere attitude, and firmly fulfill the promise of being responsible to the end.

After Tesla publicly apologized, Tesla's share price rose sharply, rising more than 3% in intraday trading. By the close of US stocks, Tesla closed at US $719 per share, up 0.61%, with a total market capitalization of US $690.1 billion.

What happened during Tesla's reversal from "no compromise" to "deep apology"?

On April 19, at the Media Day of the 19th Shanghai International Auto Show, a woman wearing a white T-shirt with "brake failure" stood on the roof of a Tesla exhibition car and shouted "Tesla brake failure".

In the afternoon, Tesla issued an article in response to the rights incident: "the owner, who was the owner of a speeding accident in Anyang, Henan Province in February, insisted on returning his car on the grounds of product quality, and refused to accept any form of third-party testing." negated all negotiation plans. " That night, Tesla issued a response again, "if it is the problem of Tesla's products, we must be firmly responsible to the end, the compensation that should be compensated and the penalty that should be punished." Intransigence to unreasonable demands is also our attitude. "

The next day, Shanghai police issued a police notice: Zhang, a female car owner on the roof of the station, was held in administrative detention for five days for disturbing public order. The police also said: consumers should express their demands to protect their rights and interests through legal and reasonable channels, and do not take drastic actions, otherwise they will bear legal responsibility.

Tesla's response was quickly commented by the central media and relevant departments. Xinhua News Agency issued two articles one after another: "the protection of car roof rights has become a hot spot. Who makes who disgraceful?" To avoid protecting the rights of the car roof, it is necessary to protect the rights in accordance with the law. " The Central political and Law Commission Chang an Jian official account published an article, "Tesla must face the torture of Chinese customers: where is the responsibility?" What is the responsibility? " CCTV news host commented on the auto show rights incident: over the past year, the safety of related products has been questioned more than once, the companies involved are still tough, where does the courage come from? Car owners and enterprises have their own opinions, is there any quality problem with the vehicle? I hope that the relevant investigation can be launched as soon as possible, so that consumers can get the truth, so that the protection of rights have smooth channels and sincere response.

At this year's Shanghai Auto Show, Tesla did not release a new car or hold a press conference, but an incident of safeguarding rights made Tesla earn all the hot spots. The "uncompromising" attitude was questioned by many central media and stated their position, coupled with the sharp fall in the capital market, before Tesla's public apology came.

That night, the official website of the Central Commission for discipline Inspection issued a comment and Tesla apologized late at night: compared with previous statements, Tesla finally showed some sincerity and humility. The Chinese market welcomes enterprises to invest and develop, but treats all enterprises equally: they must abide by Chinese laws and regulations, market rules, and respect the rights and interests of consumers. At the same time, the Central Commission for discipline Inspection said that the rule of law requires rationality, and both individuals and enterprises should agree with basic norms and principles, and individuals cannot take extreme measures, and enterprises should not be arrogant and unreasonable "always delaying solutions or being referees themselves."

Xinhuanet commented on Tesla's apology in three sentences: 1, when it comes to driving safety, you can't pay too much attention to it. 2. No matter how big the enterprise is, it should have a sense of awe, and no matter how small the problem is, it should have a correct attitude. Arrogance comes at a price. 3. How to solve the problem that there is no trouble or solution? The person who unlocks the bell must tie the bell, Tesla, right?

In response to Tesla's apology, the female car owner of the auto show said that she had not received any contact or apology information from Tesla. With regard to the attitude towards the apology letter, Ms. Li said that whether Tesla issued an apology letter or not, she only wanted Tesla to respond to the accident vehicle, otherwise she would safeguard her rights to the end.

Judging from the current situation, Tesla and the rights protection car owners do not "compromise", but it does not mean that both sides are absolutely reasonable. As for the "brake failure" involved in the rights protection incident, all these need to be identified by the authorities, but to solve problems and resolve disputes must also be reasonably resolved under the framework of the law.

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