AutoBeta(AutoBeta.net)04/22 Report--

On April 2, GENESIS held a press conference in Shanghai to announce its official arrival in the Chinese market. At this year's Shanghai Auto Show, the Genisse GV80 and the Genisse G80 are officially on sale, and the two new cars are expected to be delivered in Shanghai and Chengdu at the end of the year.

The Genisse G80 offers two models, the deluxe version and the flagship version, with pre-prices of 363800 yuan and 434800 yuan, respectively. The G80 adopts the family design of the Genisse brand, the iconic diamond intake grille with split headlights has become the most representative design of the brand, and the streamlined roof extends to the rear in the form of a slip back. the split taillight echoes with the front of the car. In terms of size, the length, width and height of the new car are 4995/1925/1465mm and wheelbase 3010mm respectively. In terms of power, the G80 is equipped with a 2.5T engine with a maximum power of 304 horsepower and a peak torque of 422N ·m. The transmission system matches the eight-speed automatic transmission and provides rear-drive and all-wheel-drive system options.

The Genisse GV80 also offers two models, the deluxe version and the flagship version, with pre-prices of 576800 yuan and 668800 yuan, respectively. From the point of view of the appearance, the GV80 also uses the diamond grille in the net, and the front and rear headlights are designed with split headlights. In terms of size, the length, width and height of the new car are 4945/1975/1725mm and the wheelbase is 2955mm. In terms of power, the GV80 is also equipped with a 2.5T engine with a maximum power of 304hp and a peak torque of 422N ·m, which is matched by an 8-speed automatic transmission.

The Genisse G80 is positioned as a medium and large sedan, which is the same level as Mercedes-Benz E-Class, BMW 5-Series and Audi A6L. However, from the perspective of brand positioning, the future competitors will be Jaguar XFL, Volvo S90, Cadillac CT6, Volvo ES and other models. Genisys GV80 positioning medium and large SUV, and Mercedes-Benz GLE, BMW X5, Audi A7 and other models in the same level, but from the pre-price point of view, the new car's future competitors are Volvo XC90, Lexus RX, Cadillac XT6, Lincoln Flying Home and other models. It is understood that the future two models will be sold in China as imports, so the prices of the Genisse GV80 and G80 in the Chinese market are much higher than those in South Korea's home market.

From the current domestic luxury brand market, German luxury brand Mercedes-Benz BMW Audi occupies most of the market share, second-tier luxury brands to Lexus, Cadillac, Volvo and other brands in the market sales performance is more stable. By contrast, although Genisse is a luxury brand under Hyundai Motor of South Korea, and its sales performance in overseas markets is OK, its brand awareness in the Chinese market is not high. If Genisse wants to occupy a place, the first thing that needs to be solved is brand awareness. As a new luxury brand in China, it will establish brand tone and dealer system through import and direct marketing, but it will take time and a lot of capital investment.

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