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After the replacement of Skoda brand, the news of the model has also been frequently exposed. It was not until the recent opening of the Shanghai Auto Show that Skoda's new bright PRO made its public debut. Recently, it is suspected that the pre-sale price of the car has been exposed, the price is between 138900 and 159900 yuan.

According to the media exposure of a new bright sharp PRO pre-sale price list shows that the new car will launch performance version, deluxe version, premium version, flagship version of a total of four models, in addition to the performance version has not yet announced the price, the price range of the latter three models is 138900-159900 yuan. In addition, it is reported that SAIC Skoda's new bright PRO will start pre-sale on April 28th.

Although the overall size of the new bright sharp has been greatly lengthened and the configuration level has also been greatly improved, judging from the current pre-price, the new car does not seem to meet market expectations. We should know that this price range is high for a compact model, which is not only higher than many of Volkswagen's same-class models, but even higher than the B-class model with the same brand discount.

After all, with the rise of domestic mainstream domestic independent brands, many second-tier joint venture brands have been marginalized, and their premium capacity may be on a par with Geely and other first-tier independent brands, but the size of the model has obvious advantages of the latter.

Among the worst-selling models on the list of cars and SUV, which were at the bottom of the list in February, a number of top-selling cars appeared under the Skoda brand, even among the top sellers of the Skoda brand. Not only that, Skoda brand has repeatedly become one of the brands with the highest inventory of Roll call.

In the view of Jia MingDi, general manager of Shanghai SAIC Volkswagen Automobile sales Co., Ltd., "Skoda has been dragging its feet at SAIC Volkswagen in recent years. How can Skoda not drag its feet and become a powerful leg to help the whole enterprise move forward? this is the reason why Skoda has made up its mind to change." This undoubtedly shows that Skoda is facing a very difficult time.

However, now from the price positioning of the brand, it seems that it is not willing to give up its ability to continue to weaken its premium, in this regard, the performance of the terminal market may continue to sink.

It is understood that the new car as a replacement model, the new car is based on the Volkswagen MQB-EVO platform, the appearance and interior are redesigned, and the wheelbase is also more than the overseas version of the model.

Specific appearance, styling basically continues the design style of overseas models, but has made minor adjustments to the domestic market. The front face of the new car is modeled with a waterfall grille, and the split headlight group is cancelled and replaced with a sharper polygon design style. The side lines of the bright Pro are relatively smooth, the back-slipping body of the cash has not been abandoned, and the slightly raised duck tail makes the whole body look more athletic.

Bright Pro in the naming compared with the overseas version with a suffix, can be understood as the meaning of upgrade. In terms of body size, the length, width and height of the new car are 4753/1788/1469mm, and the wheelbase is 2730mm. Compared with the overseas version, the overall size is increased, in which the length is increased by 64mm and the wheelbase is increased by 44mm.

The interior of the new car also continues the design style of the overseas version, but the unique two-frame steering wheel of the overseas version is not introduced, but adopts the traditional three-frame style. In addition, the new car is equipped with a 12.1-inch touch LCD central control screen, a 10.3-inch LCD meter, wireless charging and other functions for the first time, and the shift lever is similar to golf and Audi A3.

In terms of power, the vehicle will provide a 1.4T engine with a maximum power of 110 kilowatts and a peak torque of 250 Nm, with a seven-gear dual-clutch gearbox responsible for power transmission, with a comprehensive fuel consumption of 5.5 liters per 100 km and a top speed of 200 km / h.

Perhaps Skoda hopes that a new generation of bright cars will regain the hope of the brand in China, but the current market competition for joint venture compact cars is very fierce. If Skoda Ming Rui does not have enough strength to compete with the market, it will not pass the ultra-high performance-to-price ratio. Consumers won't pay either.

At present, Skoda brand development in China year after year, its Xin Rui, Komick, Speedway and other model sales remain in the doldrums, in 2020 is a direct official reduction to improve product competitiveness, but there is no significant improvement in sales.

According to the data, Skoda sold 1004800 vehicles worldwide in 2020, down 19.1% from the same period last year. Officials say the decline in sales was mainly affected by the epidemic. Among them, China, Skoda's largest single market, sold 173000 vehicles in 2020, down 38.7% from the same period last year, much higher than the market decline.

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