AutoBeta(AutoBeta.net)04/30 Report--

Since Wuling launched the Hongguang MINIEV model, and with this model won the best-selling new energy model, undoubtedly reflects its success. Affected by this, many car companies have also begun to deepen the layout of this field, in an attempt to seize the Wuling Hongguang MINI market. Recently, a new brand Qilu Motors has launched a new miniature electric car.

I believe everyone is very strange to Qilu, but this is not the case when it comes to Chery. It is reported that Qilu Automobile is a company wholly owned by the local government of Shandong Province, and this model is a product jointly developed by Chery Group and Qilu Automobile. The new car is positioned as an all-electric minicar and is expected to compete with models such as the Hongguang MINI EV when it goes on sale in September.

Also because the brand has a connection with Chery Group, from the release of the official map, there is still some continuation of the small ant design of Chery New Energy vehicle, using a three-door body structure. It's just that the front face is redesigned, which is closer to the design style of the electric car, such as the vertical layout of the headlights on both sides has a black net running through, the intake grille has been changed to a closed type, and the bottom of the front bar has a slightly prominent spoiler shape.

The side of the body has a full and round figure design, the high waistline, black eyebrows and lower body guard plate increase the cross-border effect, and the four-frame wheels are also in line with the positioning of this car.

In addition, the car also uses the popular suspended roof design and bright black rearview mirror, giving the whole car more and design sense, consistent with the current young taste.

As for the specific information about the power of the new car, it has not been officially released, but with reference to models of the same class, it is expected to be not much different from the Wuling Hongguang MINI EV.

In addition, I learned that Qilu's logo is similar to the shape of a small mushroom, which looks very simple and echoes the identity of its new energy car brand.

According to the data, Qilu Automobile was established on September 1, 2020, which is wholly owned by the local government of Shandong Province, and signed strategic cooperation with Chery Holdings Group Co., Ltd., and Chery New Energy Automobile Co., Ltd. The total investment of the project is 5 billion yuan, of which the first phase investment is 1 billion yuan. At present, Qilu Automobile has planned three vehicle platforms and product lines.

Although Qilu Automobile, as a newly established new energy vehicle company, did not see Chery's participation in its company composition, Zhang Yonghua, general manager of Qilu New Energy Automobile Co., Ltd., also served as deputy general manager of Chery New Energy Automobile Co., Ltd., at the unveiling ceremony of Qilu Automobile on September 1 last year, Chery Chairman Yin Tongyue was also present. Therefore, it is speculated that Qilu and Chery are not a simple partnership.

As a brand that has only been established for less than a year, but can achieve the model on the market in less than a year, and the above relationship, it is not difficult to guess that the new car may have the technical support of Chery Automobile and will enter the market competition with a new brand.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat