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Since Huawei, Apple and other mobile phone companies have led the trend of cross-border entry into the automotive industry, and ushered in more mobile phone enterprise layout. For example, after Xiaomi announced its official entry into the smart electric vehicle industry and OPPO was revealed to be preparing for car construction, Meizu recently announced that it would enter the auto industry.

A few days ago, the "Meizu Technology" official Weibo post: "the first car cooperation _, talk tomorrow." It is suspected that Meizu will go out to build cars, or will cooperate with car companies. Now, things have finally come to light. Today, Meizu Technology Guan Xuan cooperated with MINI JCW to take part in the 2021 Masters Challenge.

According to the previous promotional map released by Meizu, only the basic outline of one car is shown, and no more exact details are released, so it is not possible to confirm which brand of car it is. However, there has been a lot of speculation. Among them, some netizens guessed that it was Xiaopeng car according to the outline and design style of the car in the poster of Guan Xuan. But now it looks like MINI is a bit of a surprise.

On April 30th, Meizu official announced that he cooperated with MINI JCW to take part in the 2021 Masters Challenge. There is a very conspicuous "Meizu 18" printed on the ready-to-go racing car. Meizu also posted a poster saying: "A light Meizu 18 mobile phone can control the whole audience, and a MINI JCW can win three Monte Carlo Rally titles."

Judging from the news released this time, the official announcement of Meizu does not build a car, but it does not mean that Meizu has no plans for cars.

On the evening of March 30th, after Xiaomi officially announced that it would build the car, Meizu announced that it would build an in-car system, according to the official Weibo message of Meizu Flyme "to tell you a piece of good news." The new ecology of Flyme, Flyme for Car vehicle system is on the way. "

After Xiaomi announced the construction of the car, Meizu also issued such a message. at that time, Meizu was thought to be hot, but Wan Zhiqiang, head of marketing of Meizu Technology, replied: "with regard to the Flyme for Car car system, it is not the marketing department that dares to come up with ideas and send news casually. The interior has passed the stage of research and demonstration, and the special class has been working for some time." This means that Meizu will also start the auto industry from the car engine system.

Wan Zhiqiang also stressed that it is not the style of Meizu to draw cakes before doing things. The company has always said do it and watch while doing it. It is believed that there will be some strategy sharing and results presentation in the future.

It is understood that Flyme is an operating system tailored for Meizu's smartphones based on the Android kernel. At present, Meizu Flyme is not only arranged on mobile phones, but also presented on Flyme for TV, Flyme for Tab, Flyme for Watch and other products.

With the development of intelligent cars, the situation that cars rely on on-board systems to run is becoming more and more obvious, which also leads to the transformation of many mobile phone manufacturers. But we should know that car-building is a very expensive industry, and not all manufacturers can support it. If Meizu wants to enter the automobile industry, capital is undoubtedly a huge test, whether it is car-building or R & D system. This process is bound to generate a lot of research and development costs.

After all, Meizu as a second-tier manufacturer, although its main industry mobile phone has achieved sustained profits, but its profits are not as good as those of first-tier manufacturers. This also led some netizens to say: "not optimistic, the mobile phone is not playing, not to mention the car." The premium ability is too poor. "

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