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"our quarterly safety reports can show that Tesla's car has effectively improved vehicle safety, especially after using an autopilot system," Tao Lin, vice president of foreign affairs of Tesla, said in an interview with the media. " It said, "in the use of vehicles, we also need to strengthen consumer education. For example, we actually need to work with driving schools and transportation departments to let people understand the use of new cars and avoid misoperation in the use of vehicles." or some other problems caused by lack of functional understanding. " At the same time, she added, "on the whole, smart cars are definitely safer than traditional cars."

There is no doubt that Tesla is indeed the representative brand of smart cars, which is more mature than traditional car brands in terms of intelligence. However, recently, Tesla has also frequently exposed related accidents, which in the official view do not have much to do with Tesla's product quality.

The first thing that has attracted much attention is the incident of safeguarding the rights of the Tesla booth of the Shanghai Auto Show. On April 19, a female car owner wearing the words "brake failure" climbed onto the roof of Tesla's exhibition car and shouted "Tesla brake failure" to protest Tesla's arrogant attitude in the process of safeguarding human rights. The woman was subsequently dragged away from the scene and placed in administrative detention for five days until the end of the detention on 25 April.

During this period, a number of state media named Tesla's behavior. For example, on April 19, the state-run Xinhua news agency commented that "car companies should be more serious about consumers' concerns about product quality and service." In the face of doubts from consumers, car companies can not only emphasize objective factors. " On April 21st, Xinhua News Agency commented again, "Tesla has an inherent advantage in investigating the causes of the accident and should win the trust of customers with a humble attitude, promote a better solution to the problem, and shoulder the responsibility." Large enterprises should have the responsibility of large enterprises, no enterprise can rely on strength to do whatever they want, and executives who represent the corporate image should not be domineering and act as "overbearing presidents". If something goes wrong, if there is no thorough reform, if the executives with problems are not replaced, and if they are not sincere enough to fool things, they will eventually learn a lesson again. "

Since the incident of safeguarding the rights of the auto show, there have been more and more reports about the accident of Tesla. A Tesla car in Zengcheng District of Guangzhou caught fire after hitting the cement barrier on April 17. According to the video of other vehicle recorders at the scene, the vehicle crashed head-on into the outermost cement barrier on the road. After the personnel on board were evacuated, the car caught fire about 15 minutes after the accident.

On April 28, a Tesla who had just entered the parking lot of a vegetable market in Taicang, Jiangsu Province, rushed into a steamed bread shop and a white Tesla car crashed into a steamed bread shop, injuring three citizens.

On May 3, a Tesla hit a wall in the underground parking lot of a commercial building in Huangpu District, Guangzhou. The airbag in the car did not eject at the time of the accident, and the person concerned was taken to hospital for treatment.

On May 7, a Tesla Model 3 rear-ended a minivan in Shaoguan, Guangdong. Tesla Model 3 was seriously damaged, the front of the car was damaged, one side of the front wheel fell off, and the driver died in the accident.

In response to the above incidents, many car owners claimed that "Tesla's brakes failed" and "Tesla accelerated abnormally", but Tesla's responses were often "vehicle trouble-free", "vehicle owner control" and so on. Judging from the video interviewed by Tesla and Tao Lin, she believes that Tesla's frequent accidents are more caused by irregular operation by car owners. Of course, at present, it is difficult to get a clear answer to the recent frequent Tesla accidents caused by product problems, car owners, or owners who do not understand the relevant driving technology, but as Tao Lin said, if it is not a product problem, then it is the problem of drivers. Consumers need to give driver training to car owners after buying Tesla products, which may reduce the occurrence of such incidents.

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