AutoBeta(AutoBeta.net)05/10 Report--

The 2021 Shanghai Auto Show successfully opened with the theme of "embracing change". The biggest change is that major companies have announced the construction of cars, including Evergrande, Alibaba, Baidu, Xiaomi, Skyworth and so on. Today, 360, a well-known domestic Internet company, has also announced its entry into the automobile industry.

On May 10, the company said on its official Weibo that it will join hands to create one of the new forces, Nezha Motor, to officially enter the smart car field, with the picture "360Group Smart car Strategy". The two sides are expected to hold a press conference in the near future. More details of the cooperation plan will be announced, but the exact timing is unknown. It is worth mentioning that Weibo also @ Zhou Hongyi and said that he will appear again, indicating that Zhou Hongyi will lead the car-building business personally.

In fact, it has been reported by the media that the general of the company will invest in D-round to raise funds and become the third largest shareholder. On April 26th, Naha Automobile announced the launch of D-round financing, with a financing amount of about 3 billion yuan. Internet Security Company 360360 is expected to become the second largest shareholder of Naha Automobile after completing the full investment. However, 360 responded at that time that investing in Nahan was only one of the company's intentions in the field of new energy smart vehicles, and the letter of intent involved at this stage was not legally binding.

Data show that 360 was founded by Zhou Hongyi in September 2005, mainly engaged in 360 antivirus as the representative of the free network security platform and companies with 360 secure brain and other businesses. The company generates revenue mainly from online advertising, games, the Internet and value-added services.

Nezhong Automobile, a brand of Hezhong New Energy Automobile Co., Ltd., was founded on June 1, 2018 and currently has three models, namely, N01, V and U, covering small SUV and compact SUV. Among the new car-building forces in China, Naha car is not outstanding, with cumulative sales of 15091 vehicles in 2020 and 11458 in the first April of this year, compared with 27162 vehicles in the same period, with an ideal of 18118.

360 and the car official announced that 360 would not build the car itself, but would make efforts in the field of software that they are good at. The addition of 360 may bring benefits to the car industry, such as car-engine systems, Internet technology, marketing technology and, more importantly, funding.

Behind the entry of Internet technology companies to build cars, it is actually the transformation of the automobile industry. Electrification and intelligence have gradually become the trend of automobile development in the future. This transformation will also have a huge impact on the traditional automobile market formed in the past hundred years. As for what kind of spark 360 will encounter with the car, it remains to be seen.

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