AutoBeta(AutoBeta.net)05/16 Report--

According to statistics from the China Association of Automobile Manufacturers, passenger car sales in China in April were 1.704 million, up 10.8% from a year earlier, down 9.1% from January to April. Passenger car sales from January to April increased by 53.1%.

The performance of China's passenger car market in April was not optimistic, leading to a decline in annual sales to varying degrees, but even so, the market performance of China's own brands is commendable. Data show that from January to April, China sold 2.828 million brand passenger cars, with a market share of 41.6%, an increase of 3.4% over the same period last year.

According to the comparison of different passenger car markets announced by the Association, the market share of Chinese brands has increased to a large extent and has become an absolute advantage, while both German and Japanese have declined to varying degrees, which means that mainstream joint venture brands can be subject to competitive pressure from independent brands. In addition, the market share of the American and legal systems has increased, while that of the Korean system has declined.

The improvement of Chinese brand passenger car market share is inseparable from the positive contribution of independent head car companies. According to the ranking of passenger car sales of Chinese brands, auto companies such as SAIC, Changan, Geely, Great Wall and Chery entered the top 10, and their performance far exceeded the market level.

Independent head car companies can achieve sales growth, which has a lot to do with the improvement of products and technology. For example, Geely currently has four architectures: BMA, CMA, SPA and SEA. Xingrui, which is based on the CMA platform, has performed relatively well in the market, and the third CMA model, Xingyue L, is expected to be launched in the third quarter.

Changan Automobile is mainly the update of products and power system. In the past two years, the renewal of CS series and the addition of UNI series have made the brand more in line with the needs of consumers, and the latest blue whale engine also provides a relatively good power experience.

Great Wall Motor focuses on multi-point layout, and currently owns mainstream SUV brand Harvard, new energy brand Euler, high-end brand WEY, off-road brand tanks and pickup brand Great Wall. In recent years, in addition to strengthening the launch of the third generation Harvard H6, Harvard Dog, Harvard first Love and other models, it has also launched major off-road tank brands. The future tank brand product line will include Mechine Series Tank 300,500,700, and Business Deluxe Series Tank 600,800 and other main products, seamlessly covering the high-end cross-country SUV market from compact to full size. In addition, the performance of independent brands such as BYD and FAW in the market is obvious to all.

It has to be admitted that some of the technologies of independent brands have surpassed those of joint venture brands, and the rebound in market share is the best proof. At present, some joint venture products have a lot of preferential space in the terminal market, and the reason for this situation is not only the intensification of competition among brands, but also the reverse pressure of independent brands.

According to the data, the market share of German brands is 23.1% this year, while that of Japanese brands is 22.0%, both of which have declined to varying degrees. FAW-Volkswagen and SAIC-Volkswagen and German brands account for relatively large brands, FAW-Volkswagen sales have been growing, but because SAIC-Volkswagen sales continued to decline after the brand reputation, the sustained growth of FAW-Volkswagen still can not make up for the loss of SAIC-Volkswagen. Of course, the decline in the market share of German and Japanese brands does not rule out the impact of global chips.

Also showing a decline were Korean brands, which had a market share of 2.6% in China from January to April, compared with 4.2% in the same period last year. With the decline of the price of first-line joint venture brands and the upward development of Chinese independent brands, the living space of Korean brands has been further squeezed. Korean brands, which originally had a small share of the Chinese market, are now in such a high decline, which means that Korean brands have indeed encountered a survival crisis. Data show that Dongfeng Yueda Kia sold only 49000 vehicles from January to April, compared with 96000 in Beijing Hyundai in the first quarter.

American brands and French brands have warmed up. At present, American brands in China include Ford, GM and Tesla. It is not surprising that American brands saw an increase in market share in the first four months, mainly due to a sharp increase in Tesla brand sales, which sold more than 95000 vehicles in the Chinese market from January to April. However, due to the incident of safeguarding rights at the Shanghai auto show and frequent accidents, Tesla's sales fell sharply in April, and Tesla's sales performance in the next few months is worthy of attention. As for French brands, the market share fell to 0.3% last year, while with DPCA increasing its product promotion, French brands have picked up in the market, with a market share of 0.4% in the previous April. Although the growth is only 0.1%, it is also a good performance.

Generally speaking, the growth of the market share of Chinese independent brands and the decline of German and Japanese brands reflects the gradual acceptance of Chinese brands by consumers. From the analysis of the market share of each department, we can also predict the market trend of each brand, and the brand differentiation is more obvious in the market environment of stock competition. From the perspective of the industry pattern, the concentration of the market is increasing, and weak brands are facing elimination.

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