AutoBeta(AutoBeta.net)05/17 Report--

At present, the models equipped with BYD DM-i technology include BYD Song PLUS DM-i, Qin PLUS DM-i and Tang DM-i. The new cars will be scheduled in January and will be launched in March and April for six consecutive years. However, many car friends in BYD official micro-reflection, From the new car listed when booking a car, Even some car friends in the opening of the reservation when paying a deposit, But until now has not mentioned the car.

The models reflected by car friends are mainly Qin PLUS DM-i and Song PLUS DM-i. Since the launch of the two models, the new cars have not yet been delivered to consumers. Before this, BYD officials also explained too much about this. Consumers couldn't restrain their anger and urged them to hand over the cars at the bottom of Weibo.

Whether it is insufficient capacity or other reasons that delay the delivery of new cars to consumers may be found in an open letter to BYD President Wang Chuanfu and senior executives.

A user claiming to be BYD Song PLUS DM-i wrote a letter to BYD's head Wang Chuanfu and executives, in which he mentioned that he paid a deposit of 1000 yuan on January 17 this year and another 4000 yuan on March 26 to convert it into a formal order. However, until May 13, there was no notice to pick up the car. At the same time, I saw BYD's marketing strategy plan named "DMI Kunlun Strategy" on the Internet, which is about giving priority to ensuring the supply of vehicles from Chongqing, Tianjin, Hunan, Jiangsu, Guangxi and other provinces and cities when the production capacity of DMI models is insufficient. Subsequently, the multi-level owners of the group of car friends verified the message to their respective salespeople and basically confirmed that the message was true.

The user pointed out that he could not understand BYD's so-called marketing strategy and believed that it had been suspected of serious geographical discrimination and had seriously violated the legitimate rights and interests of subscribers. The simplest reason: users everywhere pay the same deposit, why is BYD artificially treated differently, resulting in relatively additional time costs for users in other regions except for the above three provinces and two cities? In addition, in addition to the long cycle of picking up cars, there is also the most fatal problem, that is, the opacity of information, there is no accurate time point! It can be said that this "endless, distant" waiting, for the subscribers who really like your products, every minute of the day is a kind of suffering, maddening!

At the same time, the user also said that "DMI Kunlun Strategy" seems to have solved the previous pain point of subscribers in three provinces and two cities, but it is tantamount to sprinkling salt on the wounds of a larger number of subscribers in other provinces and cities. Just kidding, they are all Chinese, how can they be divided into three, six and nine grades when buying a BYD?!

In this regard, the user put forward three demands: 1. Cancel the regional discrimination marketing plan with differential treatment;2. Realize the queryable and transparent order tracking system as soon as possible through technical means;3. Accelerate the production capacity improvement of DMI models, and adjust and improve a series of quality control problems in the early stage;4. Pay serious attention to other common and reasonable demands of prospective owners and respond in time.

It is not difficult to know from the above content that BYD's latest DMI model has indeed received consumer attention and favor, but BYD's adoption of relevant marketing plans is indeed inappropriate. The hot sale of DMI model is a good thing for BYD. It also shows that consumers recognize BYD DMI products. However, everything has to be done according to their ability. The production capacity is limited and they want not to lose customers, so they put customers aside and wait for the production capacity to ease before delivery. This practice not only hurts the reputation of the enterprise, but also hurts the hearts of users who like BYD products.

On May 17, BYD issued an official statement on the delivery of DM-i models. BYD said in its statement that due to the large number of orders, vehicle delivery is relatively slow, and the delivery of new orders still takes an average of 3.5 months, for which BYD apologizes.

BYD's description also shows that DM-i models are always available for the national market, and the recent online "regional campaign market" initiative is only a marketing attempt through some markets. At the same time, BYD said that in the next stage, it will further expand production capacity while ensuring quality, and simultaneously set up an optimized customer order delivery query system to realize real-time information tracking of the whole process from customer ordering to vehicle delivery.

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