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Recently, according to the statistics of retail sales in April, the SUV market pattern has changed greatly. Dongfeng Honda CR-V won the top spot of SUV sales in April, which surprised many people. Although the result is a little unexpected, it is reasonable to think about it. As the pioneer of SUV in Chinese cities, CR-V, which has been in China for 17 years, has been a benchmark product in the industry, and has won the trust of 2.2 million users. Considering its performance in terms of sales, technology or word-of-mouth, the evaluation of "top student" is not too much.

Achievement is the king.

Data is the last word. Since January, CR-V has been the leader in joint venture SUV sales, ranking in the top four of the overall list, and rising month by month. After winning the monthly sales title of SUV, CR-V has sold more than 100000 units this year, widening the gap with other models behind it, and making CR-V a very solid benchmark.

Looking back at last year's sales figures, it's not hard to find that CR-V 's performance this year is to be expected. In 2020, CR-V sales reached 249983 vehicles, making it not only the highest-selling model under Dongfeng Honda, but also the best-selling joint venture SUV in 2020, and set a record of winning the first place in joint venture SUV sales for six consecutive months. Now, CR-V has expanded its record of winning the first place in the joint venture SUV for 10 months and has become the highest-selling model in the joint venture SUV brand so far this year.

Excellent sales have become the best proof of the success of the CR-V benchmark, while behind the "hot sale", CR-V has repeatedly carried out iterative upgrades to achieve technological breakthroughs, which is its biggest reliance on not being afraid of the waves.

Only with the improvement of technology can we fix the new.

In July 2017, the fifth generation CR-V, equipped with turbocharged engines and i-MMD hybrids, opened a new chapter in the Chinese market and a new prelude to a dual power system. In July 2020, CR-V updated and upgraded the powertrain.

The new CR-V fuel model is equipped with 240TURBO engine with stepless gearbox, maximum power 142kW, maximum torque 243N ·m, to meet consumers' pursuit of "high performance" and "high configuration" driving control; the hybrid version is equipped with updated i-MMD to the third generation, maximum comprehensive power 158kW, maximum torque 315N ·m, faster start, smoother acceleration, and lowest fuel consumption of 4.9L under 100 km comprehensive operating conditions, more efficient and more energy-saving.

In February 2021, CR-V sharp hybrid e + with SPORT HYBRID e+ plug-in system was officially launched, and CR-V became the first SUV model covering fuel, hybrid and plug-in power systems. The SPORT HYBRID e + system is composed of 2.0L engine and motor. The system integrates the maximum power 158kW and the transmission matches the E-CVT gearbox. The comprehensive fuel consumption is only 1.3L per 100 km, and the mileage is the highest 85km in pure electric mode.

As SPORT HYBRID e + perfectly inherits the characteristics of high power, miniaturization and high efficiency of the drive unit of i-MMD platform, CR-V sharp hybrid e + also has the same pleasant power feeling brought by high torque output as pure electric vehicles, and achieves the same fast response and static performance as pure electric vehicles. Daily driving has been infinitely close to pure electric driving, and there is no need to be troubled by "mileage anxiety". It can be said that CR-V sharp hybrid e + is not only a product for the needs of users, but also a product to change the travel predicament.

Rely on word-of-mouth to go far.

Leading technology continues to enhance the value of CR-V, not only to meet the more diverse travel needs of consumers, coupled with its excellent quality, formed a strong user reputation, second to none in the market segment, both authoritative organizations and media have won a high evaluation. Since its birth, CR-V has continuously won various awards at home and abroad.

In 2020, Dongfeng Honda CR-V also won "SUV of the year" and more than 20 outstanding awards: "Urban Classic SUV", "most popular SUV for Men", "SUV of the year" and "Fashion most popular SUV".

The reputation of high-quality users also helps CR-V 's highly competitive SUV market go further, and its value preservation rate is in the forefront all the year round, realizing a win-win situation in the new car market and the used car market. In the report on the value preservation rate of Chinese cars in 2020 released in January this year, CR-V won the first place in the list of 1-5 years' value preservation rate of compact SUV vehicles in 2020, and won the first quality of compact SUV in the same year.

Sales volume, technology, word-of-mouth, these three items as long as one of the unique advantages, can be used as the existence of the benchmark level of the automotive industry, while CR-V sales has always been far ahead, the advanced technology is deeply recognized by the industry, the profound word-of-mouth foundation makes it cast a long-lasting market legend, the troika drives together, breaking the pattern of the SUV market for many years, creating new market legends is not accidental, but inevitable.

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