AutoBeta(AutoBeta.net)05/20 Report--

According to the morning news, according to the Disciplinary Inspection Commission of the CPC Dongfeng Automobile Group Co., Ltd., the Office of the State Supervisory Commission in the Dongfeng Automobile Group Co., Ltd., and the Xianning Municipal Supervisory Committee, Yang Ning, the former vice minister of the Dongfeng Citroen Brand Department of Dongfeng Automobile Group Co., Ltd., a joint venture company of Dongfeng Automobile Group Co., Ltd., was suspected of serious job violations and was designated by the Hubei Provincial Supervisory Commission to be under the jurisdiction. At present, it is under the supervision and investigation of Xianning Chibi City Supervision Committee, and has been taken retention measures.

The concern of the automobile industry quoted the news that Yang Ning, the former vice minister of Dongfeng Citroen Marketing Department, was investigated in the article "former head of Dongfeng Citroen Marketing Department is under investigation" on May 12. This news did not get the official confirmation of the parties concerned and the response of the parties, if a party was reported by the media and did not take the initiative to clarify and respond. Well, it is possible that the situation of the parties at that time was very or, as the media said, it was subject to certain restrictions. Today's website of the Commission for discipline Inspection confirmed this point. This is the second leader in the recent accident with Dongfeng Citroen Brand Marketing Department.

Earlier this month, a number of media released news that Yang Ning, who had worked in Chery for many years, was taken away for investigation during the Shanghai auto show. On the 9th of last month, the Hubei Commission for discipline Inspection also released the news that Zhang Yuguang, the superior leader of Yang Ning, was put on file for investigation. Zhang Yuguang, former head of Dongfeng Citroen Brand Department of Shenlong Automobile Co., Ltd., was suspected of serious violation of his position and was designated by the Hubei Provincial Supervisory Commission to be under the jurisdiction of the Hubei Provincial Supervision Commission. At present, they are under the supervision and investigation of the Xianning Municipal Supervisory Commission, and are being taken retention measures. Comparing the contents of the two discipline inspection commissions, the two men are also being investigated for serious job violations, which is related to their tenure as the head of the marketing department of Dongfeng Citroen. When Zhang Yuguang was placed on file for investigation last month, a source revealed, "the related personnel who have left Dongxue for many years will also be included in the investigation this time!" "

According to public information, Yang Ning, deputy general manager of Chery Marketing Company, served as deputy marketing minister of Dongfeng Citroen in 2016, then joined Chery Xingtu as brand director and soon returned to the Chery brand.

Since October 2010, Zhang Yuguang has been the brand marketing director of PSA Peugeot Citroen Group Asia Pacific and the head of Dongfeng Citroen Marketing Department. In September 2013, he was appointed Director of Public Affairs and Corporate Communications of Peugeot Citroen Asia Operations Department. In January 2015, he joined Changan PSA DS Brand Division as Vice President of China and Southeast Asia, in charge of marketing, communication, brand management, etc., and then joined the advertising agency as Senior Vice President. Both have left Dongfeng Citroen for many years.

Dongfeng Citroen Brand Marketing Department has the functions of market, communication and brand management. in order to improve market share and brand influence, it makes a launch plan conducive to brand communication. The large budget involved naturally makes it difficult for some people to resist the temptation to risk themselves.

While Zhang Yuguang was reported online by employees of the advertising company serving Dongfeng Citroen during his term of office, in September 2016, the media reported a report letter claiming to be a veteran employee of the advertising company, "about Dongfeng Peugeot and Citroen advertising digital media procurement." the open letter pointed out that during his tenure as Citroen marketing minister, Zhang Yuguang directly approached the general manager of the advertising company, proposed business subcontracting and asked for 16 million kickbacks. The news was later denied by the company concerned, saying that the reports were untrue and that the reports were subjective speculation, when Dongfeng Citroen and Zhang Yuguang did not respond to the allegations.

Looking back on time, it wasn't long before Zhang Yuguang left Dongfeng Citroen, and the Hubei discipline Inspection Commission dug up the incident five years ago, which shows the strength of the anti-corruption campaign. Within a year, the Hubei discipline Inspection Commission Supervision Commission has successively dealt with Chen Jianxian, deputy director of the technology center of Dongfeng Automobile Group Co., Ltd., Zhou Wangsheng, deputy general manager of Dongfeng Special equipment Division, and Zheng Xianwen, head of the General Assembly Technology Department of the Special equipment Division. Qin Jian, vice minister of manufacturing equipment and technology, Zheng Guangzhong, vice minister of procurement, and Li Zhengrong, deputy general manager of Dongfeng Motor (Wuhan) Co., Ltd., are suspected of serious disciplinary violations. The most recent two cases point to the Dongfeng Citroen brand marketing department at the business level of Dongfeng subsidiary. As a result, two people have been investigated one after another.

Dongfeng Peugeot Citroen broke into the top 10 car brand sales for three consecutive years in 2013, 2014 and 2015, and then the sales volume ushered in a turning point. since 2016, Dongfeng Citroen sales began to decline sharply, with annual sales of 248500 vehicles in 2016. down 16.63% from the same period last year; annual sales in 2017 were 130800, down 47.36% from the same period last year; and only 117800 were sold in 2018. In 2019, the annual sales of 52700 vehicles fell below 100000, and when the time came to 2020, Dongfeng Citroen's annual sales fell by 66.67% compared with the same period last year, ranking 74th in the domestic market in 2020 with only 20302 vehicles.

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