AutoBeta(AutoBeta.net)05/21 Report--

The new WEY brand SUV Mocha was officially launched on May 21. The new car is Great Wall's first model based on the "coffee intelligence" platform. The new car launched a total of five models with a price range of 17.58-218800 yuan.

In retrospect, the WEY mocha uses a new design language, with a large hexagonal intake grille on the front face, a vertical chrome-plated lattice of different lengths on the interior, a larger WEY brand logo in the center, and more aggressive headlights on both sides. The WEY Mocha rear design retains the language of the WEY brand as a whole, while the taillight group is somewhat similar to the VV7. In terms of size, the length, width and height of the new car are 4875/1960/1690mm and the wheelbase is 2915mm.

The interior of the WEY Mocha is also designed in a new style, with a dual-spoke multi-function steering wheel and three LCD screens, with a smaller dashboard and two LCD screens that mainly control the vehicle system and air-conditioning system.

The car is equipped with a double-spoke multi-function steering wheel with many functions integrated above. The central control is directly connected to the central handrail through a large slope design, and at the top is a large liquid crystal display screen, and a screen is also installed below the air conditioning outlet to control the air conditioning and other systems.

On the power side, the fuel version will be equipped with a 2.0T turbocharged in-line four-cylinder engine codenamed E20N, with a maximum power of 157kW, matched with a 9-block double-clutch gearbox. The plug-in version uses the combination of E20N 2.0T engine and motor, which is expected to be a DHT dual-motor hybrid system.

According to the data, the WEY brand is a high-end brand of Great Wall Automobile, which was established in November 2016. VV7, the first model of the WEY brand, sold more than 10,000 cars a month soon after it was launched in 2017, becoming the first independent luxury brand in China to overcome the 300000-vehicle barrier. At this time, Red Flag, Lecker, and other brands are still in the early stages of development in the market. However, the days did not last long, with the brand falling to 100000 in 2019 after annual sales of nearly 140000 in 2018 and to 78500 in 2020, making it the biggest decline in Great Wall's brand.

After four years, let's take a look at the WEY brand. At present, it has many products, such as VV6, VV5, VV7, etc., but there are not many products that can be relied on. WEY is in urgent need of a brand new model to drive the overall sales growth. As the latest SUV model of the WEY brand, Mocha does bear unprecedented responsibility and pressure. In addition, the WEY brand also announced that Huawei Princess Yao Anna has become the spokesperson of the model, and it is worth looking forward to whether this product can be recognized by consumers.

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